52 ■ October 6, 2010 • GRAPH EXPO
Chicago Welcomes “Qualifi ed” Traffi c Jam!
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858, attendees are particularly inter- ested in learning about the press manu- facturer’s DirectDrive technology and fast makeready multitasking machine, in addition to “talking about where the web market is going in terms of the future and really understanding what our digital plans are,” Lapinski adds. “Our traffic has been unbelievable,”
exclaims Eric Gutwillig, Marketing VP at Prisco (Printers’ Service) in Booth 417. His firm already has sold six sys- tems off the show floor. “We haven’t been able to sit, and 90 percent of our booth visitors have been interested in our digital offerings,” Gutwillig notes, adding that Priscso is the exclusive dis- tributor for high-end HP/Scitex wide- and superwide format printers. Attendees and industry observers seem impressed, too. The EFI exhibit was crowded Tuesday morning; nine prospects sat at three workstations for in-depth, 30-minute demos on Pace MIS business management software. Steve Yelk and Terry Wood were there looking at workflow tools for their in-plant shop at Schneider National, the trucking company. “We need to track all our jobs and costs,” says Yelk, adding that his shop installed a Kodak DigiMaster monochrome printer just last week.
No reruns here “I’m surprised,” admits prepress consultant Hal Hinderliter, “because I really expected IPEX reruns. But there’s a lot of new technology here.” Technology Watch newsletter editor Henry Freedman is high on Kodak’s PROSPER 5000XL inkjet web press, encouraging people to go look at the printed samples if they haven’t done so yet. “It runs at 3,600 digital ppm —all variable. That’s 7 billion drop- lets per second,” Freedman explains. “The physics is amazing. You can’t do that with drop-on-demand [DOD] inkjet. You’d have to have many, many heads.”
Freedman also likes Screen’s fast,
new technology. “We’re seeing a tre- mendous amount of interest around our new Truepress Jet520ZZ,” reports Bill Brunone, VP of Targeted Inkjet Systems at Screen USA. “People are impressed with its simplicity and over- all ease of use, along with its low power draw—and it’s speed.” “It has been an exceptional show
for us,” says Joe Manos, Executive VP & Alliances of MindFireInc., a cross-media marketing software pro- vider. “But we have an advantage: as a cross-media marketing solution for the industry, we sent text messages
and mobile marketing messages to our prospects and current customers ahead of time, to tell them to stop by and meet with us at GRAPH EXPO. We practice what we preach, and it paid off. We will have generated hundreds of thousands of dollars in new revenue from the show, which for a software company is really good.” Manos’s message to printers and suppliers: “Good marketing doesn’t cost more, it costs less because you actually achieve your revenue results.”
Crowd-pleasing solutions At the Xerox booth, Tracy Yelencsics
is “very pleased with the level of traffic we’ve seen,” says the VP of Segment and Program Marketing. “People have been four to five deep to see our iGen4 EXP and color 1000 presses in action. We’re very encouraged,” she adds. Presstek’s Brian Wolfenden concurs.
“Traffic was very solid for the first two days,” notes Wolfenden, Director of Marketing Communications. “Our new 75DI model has generated great interest from printers of all sizes – even those we didn’t necessarily expect to see, like packaging printers. Having a prime [booth] location up front helps.” Scott Ginnett, Ricoh Manager of Field & Segment Marketing, was too busy making money on Tuesday to speak with Show Daily reporters on short notice, but Pitney Bowes chimed in.“We’ve had solid interest from print- ers looking for new revenue streams in the mailing space,” says Tim Troast, Director of Core Product Marketing for PB’s U.S. Mailing Division. “Our conversations have been in-depth: 15 to 20 minutes in length.” “Traffic was really good on Monday,” adds Jack Ross, PB’s Tradeshow Manager, who said the firm’s Document Messaging Technologies business reported several on-site sales to large, enterprise transactional print- ers; details are forthcoming. “Personally, I think tradeshows are a good thing,” says Presstek’s Wolfenden. “They’re a lot of work and expense, yes, but if attendees come they’re a great opportunity.” Lapinski of manroland stresses, “You have to stay current with technology if you want to survive this business.” Mark your calendars now for GRAPH EXPO 2011, September 11-14, and watch online next month for the GRAPH EXPO 2010: Post- Show Virtual Wrap on Nov., 10 at
www.graphexpo.com.
Karen Hall, Michelle EauClaire
and Joann Whitcher contributed to this report.
Official Show Daily • Cygnus Graphics Media
GRAPH EXPO: The Ultimate Classroom
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Utah high school. The Utah students paid their own way, raising money through car washes and other fundrais- ers, demonstrating their enthusiasm about attending GRAPH EXPO to see, touch and explore all of the latest tech- nologies up close. Students will begin
their trek at
Education Main Street, where 15 colleg- es and universities are represented. Here they will gain information on curriculum offerings, scholarships and internship opportunities (see page 26 of the Show Daily for the full listing). The exchange between students and professionals offers not is only a learning experience for future printing industry professionals, but also allows current industry profes- sionals a chance to connect and engage with their future employees. The same as in years past, the Graphic Arts Education and Research Foundation (GAERF) remains committed to dispel- ling the myth that the graphic commu- nications/printing industry is a low-tech field offering low pay and few opportu- nities for financial and personal growth. To generate interest among students while combating industry misconcep- tions, GAERF held its second annual National Student Design Competition. This year, students were challenged to create marketing materials to pro- mote GRAPH EXPO 2011. The criteria included: creating a show theme for GRAPH EXPO 2011, designing art- work to support the theme, and using the artwork to produce a finished mar- keting product.
The winner of the Design Competition
was Collin Dean from Royal Oak High School, Royal Oak, MI. His theme, “Embrace Technology” is a message to both students and industry profession- als considering the rapidly evolving printing technologies and practices. He
will be presented with a $2,000 check at the show’s Career Awareness Day taking place today at 10:30 a.m. in the Grand Ballroom of McCormick Place South (room S100ab). An annual event at GRAPH EXPO,
Career Awareness Day is put on by GAERF and the Graphic Arts Show Company (GASC). The program is designed for students with an interest in printing, graphic design, engineer- ing, computers, art, electronics, physics and chemistry, math and publications. Highlights of this year’s program include a presentation by motivational speaker, Grant Baldwin, and the annual student visitation of the show floor where they will be able to experience first-hand the graphic communications industry in face-to-face interaction with industry leading professionals and enthusiasts.
Education for print pros New to GRAPH EXPO 2010, IDEAlliance+IPA is holding the G7 Summit 2010 (booths 4057 and 4361) live on the show floor. It focuses on the entire workflow and covers all facets of print production from content creation to final output. The G7 Summit features in-depth educational sessions and hands- on learning labs by participating manu- facturers. It is a must-attend event for all creative, design, premedia and print production professionals. Another addition to the show line-up is Xplor International’s Xplor Document University—a world-class education opportunity specifically designed for the electronic document industry. The interactive program held today is ideal for any company that generates bills, statements or direct mail and wants to learn more about document design for multi-channel delivery, using data to communicate more effectively, and opti- mizing printing and output technology.
Flexibility is Key for Nipson Products Nipson representatives are at GRAPH EXPO (booth 4335) promoting their VaryPRESS—a tight-web system with the capability to integrate seamlessly with high speed flexo and offset printing presses, as well as with a wide range of pre- and post-processing and finishing equipment—and its DIGIFlex digital flexible black and white variable data production printer.
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