22 ■ October 6, 2010 • GRAPH EXPO
The Value of Print A
By Dan Tallarico, Social Media/ Public Relations Specialist, Printing Industries of America
s you are aware, printed products are being criti- cized more and more for their impact on the environ-
ment—and unjustifiably so. It has never been more essential to
convey the message that print is impor- tant to brand recogni- tion, as well as the sales process. It is also vital to communicate that we are both an environmen- tally and socially respon- sible industry. At Printing Industries of America, we strive to equip print- ers with valuable infor- mation that helps them communicate the value of print. Give your cus- tomers the
facts—print
is effective and an environmentally responsible industry. FACT: Printers support using paper that preserves the ecosystem. FACT: Paper is a completely renew- able resource. FACT:
Print is effective! 67% of
online action is driven by offline mes- sages, and 75% of consumers use news- paper inserts to plan purchases. FACT: The U.S. forest products
An integral part Print
is
Official Show Daily • Cygnus Graphics Media
industry is responsible for more than four million trees being planted each day—greater than what is harvested. FACT: According to FedEx Office’s annual survey of small businesses, 61% of respondents believe traditional marketing and advertising methods are more effective than Web-based counterparts. No matter what can be said of
advancing technology, there is no more credible medium than print—period, end of story. Whether you’re eight, 18, or 80 years old, the integrity of a printed piece far sur- passes anything elec- tronic.
an integral
and priceless part of our lives—we are nev- er going to have blank
bottles or blank packages for food or blank materials. It is at the core of the nation’s mail stream as more than 300,000 American small businesses rely on advertising mail to reach con- sumers in their neighborhoods. And thanks to new technologies, print is both environmentally and socially responsible. This evolution allows the printer to use paper more efficiently and, more importantly, use safer mate-
rials for their workers, community, and environment.
If you need to arm yourself with the latest information about the value of print then visit Printing Industries of America (Booth 3661). On hand at the booth will be an assortment of content experts who can shed light on the value of print as it relates to the environ- ment, automation, digital printing and so much more. Additionally, you’ll be able to collect an exclusive poster that highlights the value of print.
At GRAPH EXPO Visitors to the Printing Industries of America booth are finding an arsenal of resources to unlock success in their companies as well as assist printers with communicating the importance and power of a printed piece. • Experts from Printing Industries technology, sustainability and research team are available throughout the show, highlighting solutions with interactive presentations, including demonstra- tions of the press simulators. • Lisbeth Lyons, VP of Govern-
ment Affairs at Printing Industries of America, is on hand to discuss the association’s political advocacy efforts. Lyons can offer in-depth information on PrintPAC, the voluntary, non-parti-
san political action committee of Print- ing Industries of America.
• Learn about digital technology and what it has to offer your company by speaking with experts from Printing Industries Center for Digital Printing Excellence.
• Get a closer look at technical books, economic reports, and reference materials specifically for the graphic communications industry at the Print- ing Industries Press on-site bookstore. Receive a 20% discount when making your book or publication purchase at the show.
Be social Follow Printing Industries of Amer-
ica on Twitter (@printind) to stay in the loop during GRAPH EXPO. There is a stream of tweeting during semi- nars and events so attendees don’t miss out. “Our booth is stocked with valuable information and resources that anyone in the industry can to leverage. From digital printing to sustainability, we can help enhance a visitor’s business or guide them in a more lean, efficient direction,” says Lisa Rawa, VP of mar- keting at Printing Industries of America. Visit
www.printing.org/2010graph for more info.
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