14 ■ October 6, 2010 • GRAPH EXPO
PrinterPresence Announces New Initiatives
awnya Starr, President of PrinterPresence by Firespring (booth 4459), described a number of new initiatives that are being announced at GRAPH EXPO 2010 during a press briefing on Monday afternoon. Overall, there have been more than 20 upgrades introduced to the Springboard Platform
T in the past year,
upon which PrinterPresence is based. Among them, integra- tion of the latest upgrade from strategic partner Pageflex, the addition of payment gateways and a tax and shipping calcula- tor. In addition, there are seven new website designs and an increased ability for customers to add customization to their websites.
Starr reported that the newly launched Social Media Marketing Plan for PrinterPresence customers has been very well received. “Printers are having a really hard time trying to get their arms around social media,” said Starr. “This program is uniquely designed for printers to help them effectively manage Facebook and LinkedIn and to understand Twitter.” In other news, PrinterPresence has inaugurated a users group that meets
Tawnya Starr describes the latest innovations and introductions to PrinterPresence by Firespring. Among them, a popular new users group and Social Media Marketing Plan.
to optimize their website, learn about social media and discover how to use and understand analytics. Learn more about these new offer- ings as well as the successful Adopt an Intern program at the booth.
Mohawk Goes Panoramic M
ohawk Fine Papers (booth 2939) debuted its Panoramic Papers for high-end photography at
GRAPH EXPO 2010. During a press briefing Tuesday morning, Chris Har- rold, Vice President of Business Devel-
other books,” Harrold explained. Mohawk Panoramic Papers feature
Tru-Flat binding technology from Convertible Solutions and are certified for use on the HP Indigo press. The company also offers Mohawk Maestro Online Storefront which allows print- ers to seamlessly integrate photo-based products into their existing offerings. Harrold also demonstrated the new
Mohawk Studio Collection of papers that were specifically designed for use with HP’s recently introduced Electro- ink White. These papers are available in colors ranging from deep jewel tones to pastels, and also in duplex colors that feature color on one side and white on the back.
Chris Harrold outlined the features of several new product offerings that Mohawk Fine Papers unveiled at GRAPH EXPO 2010.
opment, Digital Technologies Group, showed printed samples to illustrate the paper’s suitability for producing lay-flat photo books. “With Mohawk Panoram- ic Papers, the creator of the book gets to showcase every inch of their work without losing important information to the book gutter or annoying gap seen in
The company has, for the first time, produced a catalog that encompasses its full line of envelopes. More than 1,400 items are available to match with every Mohawk product line. Another first is the Superfine Wine Label, which was the result of a partnership with Avery Dennison. It can be imaged using waterless offset, flexo or digital presses. The label is HP Indigo certified. In addition to Mohawk’s booth, its products are being demonstrated in a kiosk at the HP booth (1200), in the xpedx booth (3200), and in the Techni- fold USA booth (4054).
regionally. Quarterly meetings—held in Chicago, New Jersey, Dallas, and Long Beach, CA—will offer a one- day, hands-on workshop. Customers will be welcome to bring as many employees as they like and will work
Official Show Daily • Cygnus Graphics Media
Tabs Direct to Test HP MICR Solution
driven upgrade from two-step mono- chrome imprinting on color-printed ana- log offset shells to turnkey digital color production. In 2008, the Dal- las-based direct mail company started capturing new business opportunities with the instal- lation of an HP Indigo 7000 Digital Press that the company uses to produce many of its cli- ents’ new prospect campaigns. The HP T300 Color Inkjet
T
Web Press allows Tabs Direct to add full-color variable data printing capabilities to its per- sonalized direct mail applica- tions. With its high productivity and efficiency, Tabs Direct can offer the higher response rates associated with color variable data printing in the long-run volumes its clients need to effectively reach their customer databases. Tabs Direct’s next advancement with
high-volume digital printing involves the use of magnetic ink character rec- ognition (MICR) inks. HP is develop- ing a MICR solution that is currently in the characterization and testing process, with Tabs Direct serving as a test- ing facility. The HP MICR solution includes a new print bar that inserts into an existing expansion slot within the print engine of the HP Color Inkjet Web presses.
Commonly used in check printing, an inkjet-based MICR production printing
abs Direct installed the HP T300 Color Inkjet Web Press (booth 1200) earlier this year, as the next step in its HP-
has the potential to give companies like Tabs Direct a way to produce, for exam- ple, balance transfer checks in direct mail offers from financial services sec- tor—bringing high-volume, streamlined full-color digital printing to a broader range of direct-marketing applications.
Inspecting a sheet are (from left) Troy Bullock, VP, Business Development, Tabs Direct; Aurelio Maruggi, VP and GM, Inkjet, HP; and Tom Glassman, COO, Tabs Direct.
Tabs Direct is one of the largest, most
diverse direct mail production companies in the United States. With the highest degree of data and facility security, Tabs Direct serves leading companies in the financial, retail, non-profit, healthcare, travel and hospitality industries. Tabs Direct is part of the Omnicom Group Inc., a leading global marketing and cor- porate communications company.
Lunch Session with Frank Romano
RIT Professor Emeritus Frank Romano offered his unique view of industry trends Monday afternoon during the “Status of Printing in the U.S.,” a lunch session that was part of the Print Buyer Forum. Romano addressed the seis- mic forces affecting print volumes and print production.
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