Past Events
July/August 2010 JULY, LONDON JULY, SRI LANKA
ARC 2010 – the Airline Retail Conference for decision makers in the inflight industry - was held in the stylish and ultra-modern Sofitel at London Heathrow’s Terminal 5. What a great location! The two-day conference attracted delegates from
around the globe and featured speakers and panellists from both suppliers and carriers. Debate covered the full sphere of travel retail and its evolution. The key challenges for the industry appear to be the erosion of in-air sales due to airport competition and the demand for connectivity in the air. OnBoard Hospitality was one of the event sponsors. Jo Austin reports
DAY ONE Refining and Generating Ancillary Revenue Ryanair’s Michael Cawley was controversial in his session and told delegates that inflight sales are an art which can be turned on and off like a tap.
Where does Ancillary Revenue start and Airline Retail stop? Alex Cruz, ceo of Vueling, insisted that airport check- in should remain manual, giving check-in staff the opportunity to sell last-minute extras such as taxis and adaptors.
Inflight Credit Card Fraud Bill Lumley of DFNI, discussed this big concern for the industry. Fraud can be controlled in Europe with chip and pin technology but not in the US.
DAY TWO The Future of Retail Travel Doug Benham of MAp Airports warned that prices at airports remain a big issue and it is vital to maintain differentiation between shopping in an airport versus the high street. “If the coffee is good, then the airport is good”, he said.
Meeting the Spending Needs of Chinese Travellers A fascinating session by Philippe Charrlol and John Garner who know this market inside out. Apparently Chinese travellers only ever use cash when buying onboard and frequently like to ‘out-buy’ each other. They like brands and prefer to buy inflight because they can assume the products are not fakes.
Connectivity: Competing with Online Retailers inflight/How Connectivity will Affect Airline Retail These two panel sessions addressed the expectations of travellers with regard to internet connectivity. While airlines want to give customers what they want, Richard Cushing of Guestlogix proposed a number of solutions to airlines for the control of these important sales. While the opportunities are immense, airlines need to make sure the income comes to them rather than, say, Amazon or iTunes. Secure payment is also an issue when passengers buy over the internet., and some services could be free and others charged for.
Fourteen chefs arrived in Sri Lanka for the second Dilmah Chefs and the Teamaker Adventure. They included Matias Palomo from Chile, Tomas Rimydis from Lithuania, Shane Yardley from New Zealand, Simon Gault also from New Zealand, Robert Schinkel from The Netherlands, Frank van der Zande also of The Netherlands, Jaroslaw Uscinski from Poland, Peter Kuruvita and Bernd Uber from Australia, Shahid Latif of the Maldives, Mario Holtzem from Belgium, Mukul Agrawal from India, Radim Gerlich from Czech Republic and Rohan Fernandopulle from Sri Lanka.
JULY, BAHRAIN
The Organising Committee of Bahrain International Air Show and Bahrain Airport Services (BAS) have signed an MOU in the presence of HH Shaikh Abdulla Bin Hamad Al Khalifa, Chairman of the Supreme Organising Committee, Capt Abdulrahman Al Gaoud, Deputy Chairman and Undersecretary for Bahrain Civil Aviation Affairs and Phil Bowell, ceo of Bahrain Airport Services, for the provision of ground handling support at the 2012 Bahrain International Airshow.
www.onboardhospitality.com 65
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