Feature: Amenities
they remain keen to differentiate themselves through their branded kits. Some are spending less by managing their kits’ budgets carefully but they are still fond of brands and very keen to differentiate themselves. Skysupply supplies onboard services to a wide
range of airlines including Lufthansa, SAA, Finnair, Thai, Swiss and Air Berlin. Wolfgang Burcherl, managing director, said: “The amenity kit is a gift which gives passengers their first impression of that particular airline, be it on the seat or personally presented by the crew. The kit is the only product passengers can take away with them, as a present for themselves or their loved ones, and remains a long-lasting reminder of a particular airline.” LSG Sky Chefs’ recent partnership agreement
with Formia is aimed at further developing its inflight amenity kits and cosmetics business. The agreement results in a one-stop shopping solution for LSG Sky Chefs that includes consultancy and design, product development and quality management as well as logistics, warehousing and distribution. Hong Kong-based LSG Sky Chefs In-Flight Logistics Asia-Pacific selected Formia for its years of experience in the hospitality industry and its international network of suppliers and manufacturers. Formia’s strategic agreement earlier this year with ADA Cosmetics International has already given it access to ADA’s line of cosmetics, and allows it to
Facing page: Delta Airlines’ First kit supplied by Wessco using Korres amenities; above L-R Economy kit, Virgin Atlantic designed by Watermark; the opulent LAN Chile Business kit created by Helios features Bulgari, right: bmi’s Harris Miller gift boxes
www.onboardhospitality.com 29
concentrate solely on its core airline business. Meanwhile, bmi recently extended its partnership with Miller Harris by launching new amenity gift boxes for premium passengers. The airline already provides the fragrance specialist’s Citron Citron products in the washrooms in its domestic and international lounges at Heathrow, and also sells Miller Harris products in its inflight duty free range. The latest agreement will see Bmi offering Miller Harris gift boxes, containing lip balm, moisturising cream and a refresh towel, to Business passengers on flights to Africa, Central Asia, Eastern Europe and the Middle East. In addition medium-haul passengers will receive, as well as the gift box, a new amenity kit containing
“Creating the right ‘brand fit’ is the key to a successful premium amenity solution.”
branded eyeshade, earplugs, socks, toothbrush and toothpaste. On Continental, BusinessFirst customers currently get an amenity kit complete with premium aromatherapy products by Escents Aromatherapy, the Canadian bath and body products specialist. The products are said to infuse the body with a unique blend of botanicals and essential oils designed to awaken the senses so passengers smell and feel ultra-fresh, even after a lengthy flight. On the green front, Delta introduced biodegradable amenity kits onboard its flights in 2007, while last year Mercurys success went to Harmony who developed a new range of
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