Feature: Winning the Mercurys
we had almost forgotten the reason we were
there because we were so enjoying chatting. When they announced our name and we collected our award with everyone cheering we were both absolutely chuffed to bits, you can see that in the pictures, it’s written all over our faces.
Winning a Mercurys Winning a Mercurys award has made a huge difference to our small (but growing!) business. It gives us credibility when we call buyers and we are also discussing opportunities with potential customers that we met on other people’s stands or over lunch. We are so grateful that people working in an industry that is facing so many challenges took the time to give us such a warm welcome and to share information and advice so openly. Many people that we spoke to said that small creative businesses like ours with innovative offerings were what the industry needs right now. For us the work was just beginning to understand more about what travel customers want and how we can deliver that. We currently supply Flybe and Aurigny with Virgin
trains following September 2010. We hope to add three more customers by the end of the year but Abi says I’m not allowed to say who in case I jinx it...
www.teamgrasshoper.co.uk
For Brinkers’ Cakes & Desserts the European ITCA
Brinkers’ Cakes & Desserts Says Brinkers’ Kevin Cox and new ITCA director responsible for the Mercurys: “ITCA has been a big part of Brinkers’ Cakes & Desserts for several years, providing a
platform to meet with companies and make contacts with others involved in the travel industry.
exhibition is the most important aspect of our membership and we have been exhibiting at this event for the past seven years. There is no other event like this which gathers all relevant people together in one venue. The exhibition allows us the opportunity to showcase our range capabilities to a wide cross-section of the travel industry, connect with people in a business environment as well as meet them informally at the scheduled social events. An added benefit to the ITCA exhibiiton is
“The Mercurys has given us the opportunity to promote innovative concepts while competing with the bigger players and companies in the same category” Kevin Cox, Brinkers
Top: Brinkers’ award-winning cakes and desserts, above: Grasshopper porridge in a tub
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www.onboardhospitality.com
the presence of the Mercurys Awards. This has allowed us the opportunity to promote innovative concepts whilst competing with bigger players and companies in their category. It also allowed us to promote the environmentally friendly potted desserts and offer the possibilities to operators and caterers to choose a ‘green’ solution, which proved successful with subsequent listings for our customers. ITCA has been a fantastic platform for us to promote our business, launch new products and keep up with ongoing developments in the travel sector.
www.brinkers.nl
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