The School of Mobile Vol. 2 - The Detail Chapter 1 - Introduc�on
→ Hilton – The Hilton case study teaches us about mobile as a travel
oduction
distribu�on channel and about how mobile can be used as a way to drive sales
and generate ROI. It also teaches us about mobile as a loyalty channel and thinking in terms
Intr
of an integrated solu�on to create a seamless experience for customers. Go to Case Study!
→ JAL Hotels – The JAL hotels case study teaches us about the poten�al value
of using partnerships through mobile operators and third-party mobile portals
to drive traffic to a company’s own mobile portal. It also teaches us about how mobile users
will use mobile as a valued lastminute booking tool. Go to Case Study!
→ Jet Airways – The Jet Airways case study teaches us about how to deliver
a true mCommerce solu�on and that booking and payment through mobile
can be delivered now and it can be delivered securely with the right partner. It also provides
lessons about how consumers will interact with travel brands and transact in coming years.
Go to Case Study!
→ Kayak – The Kayak case study teaches us about the challenges and process
of developing an applica�on for iPhone. It also addresses systems integra�ons
challenges and about thinking crea�vely about genera�ng ROI from going mobile.
Go to Case Study!
→
lastminute.com – The
lastminute.com case study teaches us about the value
of building a coherent and mul�-pronged mobile strategy and taking a phased
approach to rolling out valuable, innova�ve offerings that address a well thought out concept
of customer mobility. They also teach about the importance of being open to leveraging
opportuni�es related to the unique capabili�es of mobile devices. Go to Case Study!
→ Lonely Planet – The Lonely Planet case study teaches us about mobilising
a trusted brand and compelling content in a way that preserves brand values
while make the most of the new technology fron�er. They also offer insight on using rich
media on mobile and how to think about mobile from an organisa�onal structure perspec�ve.
Go to Case Study!
→ Lu�hansa – The Lu�hansa case study teaches us about going mobile to
serve increasingly mobile customers. It also shows how important it is to work
with a mobile partner that you trust and can work with construc�vely on a day to day basis
and about ge�ng different business case studies. Lu�hansa has also learned about what
management buy-in is essen�al for success. Go to Case Study!
→ ORTG – The ORTG case study teaches us that mobile really is a strategy that
can be implemented by any travel company as long as senior management are
dedicated and believe in mobile. Mobile is not just for big companies. ORTG teach that mobile
can provide compe��ve differen�a�on and allow a company to punch well above its weight
by making the most of mobile and partnering intelligently. Go to Case Study!
Go to Table of Contents Go to Table of Contents
8 © EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved. 9
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