l
u
t
i
o
n
s
Chapter 3 - Mobile Technology and Solu�ons
S
o
&
g
y
Bringing places to travellers
3.3 Mobile Applica�ons ↙ go to sec�on selec�on
Travellers and tourists seek in-depth
travel guides as information sources.
What is a mobile applica�on anyway?
T
e
c
h
n
o
l
o
These guidebooks help them to
experience their destination throughout
Simply put: Mobile applica�ons are a rapidly developing segment of the mobile market. They
the travel life cycle. They use them to
consist of so�ware that runs on a mobile device and performs certain tasks for the user of the
explore the places they wish to visit. mobile phone. Apps can be pre loaded or bought and added once the handset has been purchased
by the consumer.
Informing travellers through the mobile
Relevant and timely information Some of the most innova�ve travel mobile applica�ons on the market today include:
meeting travellers’ needs is highly
appreciated, sought and used. TripIt for iPhone, MobiMate, lastminute.com’s fonefood, lonely Planet’s talking translators,
Providing information about
Reisplanner Xtra, Kayak to name but a few…
on the mobile, ensures increased
customer service and higher returns
Introduc�on to mobile applica�ons
for travel and destination businesses.
It would not be hubris to say that since the iPhone app store launched in July 2008, the fervour and
In-depth destination guides on the mobile
belief in mobile applica�ons has become ‘a craze.’ And it is a craze in all senses of the word in that
AmbieSense helps businesses stay
apps offer huge poten�al and are very exci�ng. Some excep�onal examples have been released and
in touch with and inform travellers
this explains the popularity and the avid fans various apps a�ract from the impressive travel tool
about their destinations through their
Worldmate on Blackberry to the fun and innova�ve iPhone app by Smule; Ocarina.
personal mobiles. eW provide travellers
and tourists with your destination guides
Within seven months of the launch of the Apple App Store, there were 15,000 apps available to
in their pockets. Mobile publishing is
download and 500 milllion downloads had been recorded (Source: Bitheads, 2009).
.
Symbian, Android and Blackberry have in the past year or so launched their own applica�on stores
given the stunning success of and the revenues created through the Apple App Store. Even Windows
Mobile have announced they will soon be opening their own app store to add to the crowd.
Yourdestination in theirpockets
But it is also a craze in the more nega�ve sense in that many seem to be jumping on the app
bandwagon (par�cularly with reference to iPhone app development) without perhaps thinking
things through strategically and determining why an applica�on is being developed, what
percentage of customers will actually be able to use it and what the purpose and expected ROI
from the applica�on is. Just because you can build a beau�ful and silky iPhone applica�on does not
guide solutions for mobile phones that mean you should, par�cularly as the iPhone app store is becoming more and more clu�ered and it
align the traveller’s information needs
is possible to get lost amongst thousands of applica�ons all claiming to be revolu�onary. Indeed,
with your individual business needs.
discoverability within the Apple Store is a significant issue. Besides, as can be learned from the
Lonely Planet case study, there is more to applica�ons than just the iPhone
It helps you master the destination –
via personal mobile phones.
®
Go to Table of Contents
Mobile information - vicinity and sense
Go to Table of Contents
© EyeforTravel Research. All rights reserved. 51
www.ambiesense.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189