The School of Mobile Vol. 2 - The Detail
There are also Aztec codes, which are an open-source code technology that was originally driven
by HP:
Aztec code
And Data Matrix 2D barcodes that as you can see do not have the ‘Aztec’ square in the middle. Data
matrix codes have the advantage that they are much denser and can hold much more informa�on
and be shrunk to a much smaller size therefore allowing for both more sophis�cated func�onality
and very importantly they can be secured:
Data Matrix
‘Jagtags’ are an example of an IP protected proprietary 2D barcode technology that is focused on
being used in diverse and crea�ve mobile marke�ng campaigns.
Jagtag
There are also other proprietary standards on the market although open source codes do allow
more flexibility in applica�on. Each type of 2D barcode has different proper�es in terms of the
amount of informa�on it can encode and so on.
Yes that is nice but how does the technology actually work??
The key is that in order for a customer to be able to interact with a 2D barcode using their phone,
they have to download a piece of so�ware that enables the phone to read the barcode and interpret
the data contained within it. Along with the base technology it is important to actually have
corresponding solu�ons that allow for actual func�onality of the 2D barcodes. This is a necessary
combina�on to get anything valuable out of the 2D barcodes. 2D barcodes are very versa�le; once
the so�ware is loaded an individual can do many things with their mobile.
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