EyeforTravel Research Case Study
The JetWallet applic
The School of Mobile
a�on
Vol. 2 - The Detail Chapter 1 - The Travel Buying Cycle
“Using the wallet concept and latest industry security standards, we have created a product that personifies
consumer convenience.”
The idea? How does the JetWallet work?
The key idea behind JetWallet was to enable JetWallet is a fully automated Java applica�on
consumers to book �ckets on the move conveniently that rests on the consumer’s mobile handset. A
and securely. consumer needs to SMS JetWallet to 56388 or
visit
jetairways.com to avail the download link
Build an applica�on to fit with Jet Airways’ for JetWallet. A�er JetWallet is downloaded and
corporate strategy: installed on the mobile phone, a JetWallet icon will
• To provide its consumers with utmost consumer
appear on his mobile phone. On clicking the icon
one can view a user friendly interface with icons
sa�sfac�on by providing services using the
to book �ckets, view eTicket, add payment card
highest available standards and technology.
• Crea�ng an alternate sales channels which helps
details ( all details except CVV is added here so that
the consumer does not add the details each �me
them reduce their distribu�on costs and increase
he books the �ckets) and to add a passenger list (a
direct sales.
consumer can store passenger list, frequent flier
What are the key func�ons of the JetWallet
number, etc in the wallet so that he does not have
applica�on?
to key in the details while booking his �cket). A�er,
for example, a request to book �ckets is made, the
• Ability to book and pay for �ckets on the mobile
applica�on on the handset communicates with the
• Changing of i�nerary
JetWallet server over GPRS. The JetWallet server
• Canceling and refunding of �ckets on the mobile
connects real-�me to the airline host reserva�on
• Check-in
system at each step to complete the booking
• Stores e-Tickets and Refund Receipts on the
process. The en�re process is real-�me and secure
handset
and in a few minutes an e-Ticket is generated on the
• A�er a booking is done, an SMS with the PNR is
handset.
send to the mobile handset and an email with
the eTicket is also mailed to the given email
Who are the users?
address
• JetWallet users can also visit the
jetairways.com
JetWallet is used by both corporate users and
website and login to their JetWallet account
leisure travelers. The applica�on is currently made
online to view, email or print their eTickets or
available for the domes�c market only.
refund receipts
The results?
How did they go about marke�ng JetWallet?
The number of wallets downloaded and �ckets
As a launch strategy, Jet Airways �ed-up with
booked through JetWallet has been consistent
Vodafone, then Hutch to launch the applica�on
month on month since launch. Increased uptake
exclusively to their consumer base as they saw a
and volume is expected as the market matures.
good fit between the two brands.
“JetWallet being a niche product and a service
Besides, the usual tradi�onal media i.e. print and
which would not be consumed everyday such as
outdoor, they marketed the product to their loyalty
news or emails etc, we had an�cipated that the
base by sending mailers and a link to download the
number of downloads or �ckets booked would not
applica�on via SMS/Wap push.
be extremely high. Having said that, we do have
consumers who are loyal to JetWallet and have
JetWallet Applica�on was also made available to
had repeat purchases of at least 20 bookings in a
download from the Hutch Wap site.
month.”
Return to List of Case Studies Go to Table of Contents
170 © EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved. 171
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106 |
Page 107 |
Page 108 |
Page 109 |
Page 110 |
Page 111 |
Page 112 |
Page 113 |
Page 114 |
Page 115 |
Page 116 |
Page 117 |
Page 118 |
Page 119 |
Page 120 |
Page 121 |
Page 122 |
Page 123 |
Page 124 |
Page 125 |
Page 126 |
Page 127 |
Page 128 |
Page 129 |
Page 130 |
Page 131 |
Page 132 |
Page 133 |
Page 134 |
Page 135 |
Page 136 |
Page 137 |
Page 138 |
Page 139 |
Page 140 |
Page 141 |
Page 142 |
Page 143 |
Page 144 |
Page 145 |
Page 146 |
Page 147 |
Page 148 |
Page 149 |
Page 150 |
Page 151 |
Page 152 |
Page 153 |
Page 154 |
Page 155 |
Page 156 |
Page 157 |
Page 158 |
Page 159 |
Page 160 |
Page 161 |
Page 162 |
Page 163 |
Page 164 |
Page 165 |
Page 166 |
Page 167 |
Page 168 |
Page 169 |
Page 170 |
Page 171 |
Page 172 |
Page 173 |
Page 174 |
Page 175 |
Page 176 |
Page 177 |
Page 178 |
Page 179 |
Page 180 |
Page 181 |
Page 182 |
Page 183 |
Page 184 |
Page 185 |
Page 186 |
Page 187 |
Page 188 |
Page 189