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The School of Mobile Vol. 2 - The Detail Chapter 3 - Mobile Technology and Solu�ons

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The purpose of building an applica�on?
Mobile applica�ons can be developed for a number of different uses. They can be developed to
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enhance the travel company’s brand by providing something which is sexy, useable, loved and
have the poten�al to build brand engagement and loyalty. They can also be used to offer enhanced
customer service while customers are travelling and even drive ancillary revenue genera�on. For
more details about how mobile can be used to provide excep�onal customer service and drive
ancillary revenue, please click here.
Mobile applica�ons can have m-commerce capability and offer sophis�cated ways for customers to
transact via their mobile. To see this in ac�on please click here to be taken to the Jet Airways case
study.
Some examples of great travel applica�ons for customer service, extended and enhanced
func�onality, building the brand, crea�ng be�er customer rela�onships and driving ancillary
revenue:
What follows are some examples of innova�ve mobile applica�ons in the travel industry that, in
addi�on to the case studies, provide a taste of the poten�al for using mobile applica�ons in your
travel business. The first contribu�on is an ar�cle by Gideon Mul�media about how offering an
innova�ve mobile applica�on can be a lifesaver for the travel industry in tough economic �mes.


Mobile Travel Guides:
Travel Mobilisa�on - How mobile can bring
benefits during the downturn
by Vedran Prazen, Managing Director, Gideon Mul�media
There is no doubt that we are living through challenging economic �mes and the travel
industry is one sector that is highly sensi�ve to the economic downturn. Significant efforts
are being made to ensure exis�ng market share is retained in 2009 and many travel execu�ves
are proclaiming a fight for every guest.
Against this backdrop, there is more demand from consumers hun�ng a good deal. They
are increasingly using technology to make decisions about ‘that ideal holiday’ or their
des�na�on for a city break. When it comes to picking and choosing the best deal, consumers
are ruthlessly exploi�ng the advantages of the internet.
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