The School of Mobile Vol. 2 - The Detail Chapter 3 - Mobile Technology and Solu�ons

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Understanding Poin�ng
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The poin�ng system requires a device to be able to determine loca�on (GPS) and direc�on
(compass).
When the user points the device, the vector informa�on (determined by knowing the posi�on
of the phone and the direc�on in which is it being pointed) iden�fies the targeted object or
objects in a database. The object database is in internal memory and can be updated as
needed when interfacing with a server using the IP network to communicate.
The GeoVector so�ware, which uses the posi�on and direc�on data to create the vector
which intersects objects in a database, is referred to as GViD™. GViD holds a basic set of
informa�on each object: the name, posi�on and category. This allows the applica�on to sort
results by category and show the direc�on and distance to the object. If the user requires
addi�onal informa�on about the object, the applica�on accesses that data from the internal
database or launches a web browser and retrieves the addi�onal informa�on specific to that
object from appropriate Internet sources.
Search Using GPS Alone Poin�ng Search
Mone�sa�on of Travel Content
The adver�sing in poin�ng applica�ons is unobtrusive as it is driven by the user poin�ng
at an object and asking for more informa�on. It’s the mobile and localised equivalent of
opening the yellow pages. The user is not randomly interrupted by useless informa�on but is
provided with the informa�on he needs just when he requests it.
The user, who has demonstrated both interest and proximity, is a very highly qualified
prospect. He/She will regard offers presented at this �me as a convenience, rather than an
annoyance, and will be more inclined to take advantage of them.
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