The School of Mobile Vol. 2 - The Detail
Mobilising the Purchase/Payment/Transac�on Phase
he proceeds with payment and confirms the
Lastminute
payment using password verifica�on as per
Urgency
the online process. He immediately receives a
text message advising him that his credit card
Purchase/
has been debited and that he has earned 200
Impulse
Payment/
Seamless
bonus air miles for booking via mobile. In the
Transac�on
text message is a URL that goes directly to his
‘my booking’ mobile landing page.
Trust
Versa�lity
Possible Mobile Technologies/Solu�ons
Convenience
to assist at the payment phase
• Click-and-buy m-payments technologies
Summarising this stage of the cycle
using web customer profiles where
This is the point in the travel buying cycle
customers use passwords and or
when the customer goes through with the
biometrics security on mobile to confirm
transac�on process and pays for the travel
transac�on
product/service either with cash, bank • Operator billing m-payments technologies
transfer or a credit/debit card. The travel
• NFC and contactless m-payments tech-
buying cycle of course does not stop once
nologies
you have the customer’s money... In fact
once the money is in hand is where mobile
• Click-to-call m-payments solu�ons
can have the most powerful impact.
• Integrated web/mobile m-transac�ons
A mobilisa�on scenario
solu�ons
• Broader m-commerce technologies that
Max has been si�ng on his couch a�er a
enable purchase/transac�on through the
long day at work and is browsing an airline
mobile phone
mobile portal, moving through the mobile
op�mised booking path on his Nokia smart
• Mobile enabled payment pla�orms
phone. He sees a great deal to Malaysia
through payment service provider with
and decides to purchase a flight. He moves
same security ra�ng as credit card
through the booking path and gets to the
transac�on pla�orms: Cirrus, Plus and
purchase screen, he is asked to login or to
so on.
alterna�vely register his profile along with
payment details. This is his first �me on this
par�cular portal so he registers his details
and as he is in his home, feels comfortable
entering and registering his credit card
details a�er all the payment interface has
the same security as the online version of
the portal. The registra�on process only
takes a few minutes. A�er the registra�on,
Return to Travel Buying Cycle Overview Go to Table of Contents
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