EyeforTravel Research Case Study
EyeforTravel Research Case Study
The School of Mobile Vol. 2 - The Detail Chapter 1 - The Travel Buying Cycle
rela�vely high speed data link there are s�ll
restric�ons in terms of processor speed,
memory etc so they needed to tailor
the API somewhat to account for those
idiosyncrasies. But the large structural
aspects and the process to make the API
trackable and for it to work and so on
were already in place so it was a rela�vely
simple process. It would have been a much
larger and more complex job if they had
had to build the API from scratch.
Technical Spotlight…
What is an API anyhow? And why are they Isn’t downloading updates for the app a real
important? pain?
How to explain an API in a non technical way… lets think
With the iPhone, people do need to download a new
of it this way. It is a way that you can give a computer or
version of the applica�on with the added features. But,
a program an easily diges�ble packet of data that it can
this is easy to do on the iPhone as a li�le red tab appears
understand and act on. So, from a human perspec�ve,
on the app homepage, informing you that a new update
when you jump on your browser, enter informa�on into
is available.
a form and then get the results back in a form that you
can understand and interpret, this is what an API does for
This is crucial to ensure things are not clunky and people
the computer.
will actually download the newer version. You really
The important thing to understand about an API is: At
want people to update because if people don’t do so,
Kayak they change their UI all the �me. A computer
keeping the older versions supported becomes more and
program cannot deal with those changes. It does not know
more expensive and complicated. That is what is really
what to do if you move a menu item a li�le to the le� or
nice about the iPhone distribu�on model. It is a lot easier
some such. The important part of an API is that you very
to keep people on the latest thing.
clearly define the rules and you do not change them, that
is why they work because the rules are followed.
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