The School of Mobile Vol. 2 - The Detail
More on demys�fying 2D barcode technology:
There are various ways of thinking about how 2D barcodes link to mone�sa�on. In the case of
�cke�ng, the money comes from the fact that mobile boarding passes can drive efficiencies in
terms of queuing and allow cost savings. The key is not to look at 2D barcodes as a whiz-bang wow
technology but rather as a solu�on that can be integrated across the travel and tourism industry
in a much more effec�ve way.
There is the ability through these technologies to gain a lot of informa�on when an individual
phone interacts with a par�cular 2D barcode. For example, there is the ability to determine the
language of the phone when they interact with the 2D barcode.
For example: There is a poster at an airport that has a 2D barcode rela�ng to informa�on about
a local tourist a�rac�on, people from different na�onali�es can interact with the 2D barcode by
taking a picture of it with their phone and then receive the informa�on as a result of that interac�on
in their own language.
This is just one example of how 2D barcodes is not just about linking to a URL, there is much more
to it than that. Clearly this has powerful implica�ons as a technology…
Interac�ng with a URL via a 2D barcode is not really an avenue that leads to mone�sa�on. It is clear
that customers do not pay to visit a URL on their computers so why would or should they do so via
their mobiles. At the early stages, when considering how to incorporate 2D barcode technology
into your business it is important to consider mul�-func�onality and interac�on.
Spotlight on 2D Barcodes and Tourism in Asia:
Within Malaysia and other countries in Asia, more intelligent 2D barcode systems have been
implemented. The Malaysian tourism board has installed 2D barcodes throughout the city
and when you interact with them you receive informa�on about where you are and what you
can do. They also use it for passport control and iden�fica�on along with a number of other
intelligent applica�ons. It is clear that Asia has led the way on these types of technologies but
the implementa�on of intelligent solu�ons are fairly nascent within Europe and the US.
It is very important that when considering 2D barcodes, you think about your individual
requirements and that you understand all the issues. Do not be seduced by sexy technology that
will not meet expecta�ons once implemented.
From a marke�ng perspec�ve, 2D barcodes can be powerful tools through their ability to deliver
mobile coupons, tailored, changeable promo�onal informa�on and offers, adverts in offline media
and so forth. 2D barcodes are quite adaptable and should be considered as a solu�on by travel
companies from a �cke�ng/customer service perspec�ve and/or a marke�ng perspec�ve.
Go to Table of Contents Go to Table of Contents
158 © EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved. 159
Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64  |  Page 65  |  Page 66  |  Page 67  |  Page 68  |  Page 69  |  Page 70  |  Page 71  |  Page 72  |  Page 73  |  Page 74  |  Page 75  |  Page 76  |  Page 77  |  Page 78  |  Page 79  |  Page 80  |  Page 81  |  Page 82  |  Page 83  |  Page 84  |  Page 85  |  Page 86  |  Page 87  |  Page 88  |  Page 89  |  Page 90  |  Page 91  |  Page 92  |  Page 93  |  Page 94  |  Page 95  |  Page 96  |  Page 97  |  Page 98  |  Page 99  |  Page 100  |  Page 101  |  Page 102  |  Page 103  |  Page 104  |  Page 105  |  Page 106  |  Page 107  |  Page 108  |  Page 109  |  Page 110  |  Page 111  |  Page 112  |  Page 113  |  Page 114  |  Page 115  |  Page 116  |  Page 117  |  Page 118  |  Page 119  |  Page 120  |  Page 121  |  Page 122  |  Page 123  |  Page 124  |  Page 125  |  Page 126  |  Page 127  |  Page 128  |  Page 129  |  Page 130  |  Page 131  |  Page 132  |  Page 133  |  Page 134  |  Page 135  |  Page 136  |  Page 137  |  Page 138  |  Page 139  |  Page 140  |  Page 141  |  Page 142  |  Page 143  |  Page 144  |  Page 145  |  Page 146  |  Page 147  |  Page 148  |  Page 149  |  Page 150  |  Page 151  |  Page 152  |  Page 153  |  Page 154  |  Page 155  |  Page 156  |  Page 157  |  Page 158  |  Page 159  |  Page 160  |  Page 161  |  Page 162  |  Page 163  |  Page 164  |  Page 165  |  Page 166  |  Page 167  |  Page 168  |  Page 169  |  Page 170  |  Page 171  |  Page 172  |  Page 173  |  Page 174  |  Page 175  |  Page 176  |  Page 177  |  Page 178  |  Page 179  |  Page 180  |  Page 181  |  Page 182  |  Page 183  |  Page 184  |  Page 185  |  Page 186  |  Page 187  |  Page 188  |  Page 189