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The School of Mobile Vol. 2 - The Detail Chapter 3 - Mobile Technology and Solu�ons

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Exploit the unique capabili�es of each device (GPS, accelerometer, screen size, input
methods) to create the most engaging user experience possible
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• Conduct ongoing usability tes�ng throughout the design and development process,
including tes�ng on real devices, not just emulators
• Make sure forms are easy to use and that naviga�on between fields is predictable;
The less text input, the be�er
• Provide clear methods for the user to recover from errors, broken links and other
problems, par�cularly if the device does not have a simple back bu�on
•
Avoid complex interac�on pa�erns that require close user a�en�on for long periods of
�me
• Use highly structured workflows or wizards for infrequent tasks
• Provide clear feedback on progress and the status of task comple�on
• Use high contrast text color and select typefaces for maximum readability
• Carefully and consistently use color throughout the design; and use simple naviga�on
structures that focus on one specific task at a �me
(Adapted with permission from Bitheads Whitepaper January 2009)
Why do I need to build an applica�on when I have a mobile internet site?
The mobile internet is not a complete solu�on and has some limita�ons when compared to
mobile applica�ons. These limita�ons are par�cularly important in light of the fact that the cost
of accessing mobile networks to download data over the mobile web when travelling in a foreign
country is prohibi�vely expensive. Even if your mobile website has excep�onal func�onality, is
highly useable and your customers love it, it may not be used if the customer knows they will return
home to a large phone bill for accessing your mobile website overseas. With this in mind, there is a
clear case for mobile applica�ons to ensure that you can stay in constant communica�on with your
footloose customers via a branded applica�on while they are travelling.
Mobile applica�ons have the following advantages in comparison to the mobile web when deployed
in appropriate circumstances:
• For most apps there is a far more limited need (if at all, depending on the app) for a mobile
internet connec�on. The applica�on is accessible any�me and anywhere once it is installed
on the phone and only needs to send and receive data over the mobile network when it
updates content, does a flight search, uses a loca�on based service etc associated with the
applica�on.
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