The School of Mobile Vol. 2 - The Detail
→ TUI – The TUI case study shows how to extend the high level of customer
service offered by tour operators through the mobile and the thinking process
that goes into determining how is the best way to make mobile work for a par�cular company
within the travel industry. Go to Case Study!
→ Rearden Commerce – The Rearden Commerce case study teaches how
corporate travel companies need to be innova�ve and offer mobile offerings
that corporate travellers actually want to use. They also teach that offering compelling services
can lead to cost savings and makes it easier to keep travellers within policy. The teachings here
are not just valid for corporate travellers. Go to Case Study!
→ SAS Airlines – The SAS airlines case study teaches that mobile is in many
ways about offering service and simplicity and they focus on the importance of
addressing what mobile users want from mobile and trying to an�cipate their needs through
the personal contact afforded by mobile. Go to Case Study!
→ SIXT Rental Car – The Sixt case study teaches how important it is to take
note of what your analy�cs are telling you to determine if and how many
mobile users are accessing your site. It also teaches that mobile is about star�ng with an
offering that works well and then refining and expanding based on usage. Go to Case Study!
→ VisitBritain – The Visit Britain case study teaches how tourism companies
can mobilise their content and provide a one stop shop for travellers to access
des�na�on informa�on on their mobiles. They also teach about the poten�al of combining
this with Bluetooth for a powerful content deliver combina�on. Go to Case Study!
→ WAYN & Rummble – The WAYN case study teaches about combining social
media, mobile and loca�on based services in a recipe that can deliver a great
value proposi�on to travellers. It also teaches about how to partner so as to be able to
differen�ate yourself in a compe��ve market. Go to Case Study!
These case studies will provide valuable educa�on and focus on many of the most important
lessons with respect to mobile. To sum up, Mobile is viable and can be engaged with now. You do
not have to be a mul�na�onal company with large resources to get involved in mobile and there
are many ways to be innova�ve and create an offering that will provide compe��ve differen�a�on,
provide awesome service to your valued customers and keep them returning to your brand.
What follows is a look at the Mobile Traveller. Who are the people that are accessing and u�lising
mobile in travel services. This is only an introduc�on and a start. Eyefortravel Research is working
hard with travel industry help to create a compelling and comprehensive profile of ‘Who is the
Mobile Traveller…’
Go to Table of Contents Go to Table of Contents
10 © EyeforTravel Research. All rights reserved. © EyeforTravel Research. All rights reserved. 11
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