EyeforTravel Research Case Study
The School of Mobile
Rearden Commer
Vol. 2 - The De
ce:
tail Chapter 1 - The Travel Buying Cycle
Making Applica�ons Addic�ve
Plans to develop for other handsets and pla�orms:
Recommenda�ons/Advice
for the travel industry:
Rearden Commerce plans to develop other applica�ons for operat-
ing systems and devices such as iPhone, Windows OS, Android etc,;
• It is important to remember
on the basis of market share in the corporate travel market.
that any customisa�on (for ex-
ample developing for mul�ple
Rearden Commerce also plans to launch a mobile Web version of Windows OS handset) leads to
The Mobile Personal Assistant so that travel informa�on can be ac- a lot of addi�onal tes�ng. Bud-
cessed via any browser-enabled phone.
get �me and resources to get the
tes�ng right
• The biggest effect of the iPhone
was the long term Web-based ap-
plica�ons may become more
prominent than downloadable
applica�ons due to the dras�-
cally reduced cost of development
(no need to develop for mul�ple
pla�orms) and the ever cheaper data
packages that will be released in the
next five years.
• As travel managers, focus on
what you are good at, what your
requirements are and find a
partner that can deliver on them.
• Before designing a mobile applica�on
be sure to carefully priori�ze which
features are necessary for inclusion
on a mobile travel applica�on. O�en
individuals think they will use certain
features or func�onali�es while on-
“You should not do the same sort of Ajax wizardry you would do on a desktop, the-road, but in actuality they are
it has to be simple.”
imprac�cal and will only clu�er the
- Tim Miller, Rearden Commerce
small window of “real estate” avail-
able on a mobile applica�on.
Technical Spotlight… Synchronisa�on and Integra�on:
Early on in the process it was decided to leverage a compromising the quality of their current offering. It has
“pull system” that mimics a “push system” for the to work right, all the �me.
synchronisa�on of the Mobile Personal Assistant. For flight and hotel bookings the applica�on acts as a Web-
services client which accesses large online databases.
Why? the tradi�onal push synchronisa�on systems
are very draining on ba�ery life and, can o�en create In terms of integra�on, the key stumbling block was
complica�ons with a company’s email system, (emails |the mixture of online and offline reserva�ons created
get stuck in the spam filters and other unacceptable in the GDS’s via travel agents. Obviously the solu�on
issues.. To work around these issues), Rearden Commerce has to integrate both the GDS and proprietary booking
developed an innova�ve system that works as follow: tool. Currently when an offline reserva�on is made the
PNR (Passenger Name Record) is processed into the
Data is pulled to the phone at increasingly more frequent mobile pla�orm and the mobile services client picks
intervals as it leads up to the day of travel. Moving on from up changes made to these reserva�ons. This highlights
this current hybrid system, a full push-based technology is the complexity of different sources and des�na�ons for
currently the aim and focus but this will not be rolled-out informa�on and the necessity to know where data is
un�l the technology is such that they can offer this without coming from and going.
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