TRUMP’S POLLSTER: Reframe Election to ‘Capitalism
vs. Socialism’ for Victory Voters support free market capitalism by 7-point margin.
R licans: Fifty-eight percent of voters say the country is on the
wrong track, compared with 37% who say it is heading in the right direction. President Donald Trump’s three-way job rating stands at
48% approve and 48% disapprove. Within that overall approval figure, 33% both approve of Trump and his policies, while another 15% approve of his policies. The economy remains the dominant issue. Forty-six percent identify the economy as the most important issue, including 26% who specifically cite infla- tion and the cost of living. Among independents, that figure rises to 32%. While 54% of voters say the economy is not in reces-
sion, pessimism about the economic direction remains pronounced: 60% say the economy is getting worse. The numbers among independents are particularly important. On the generic congressional ballot, Republicans
receive 27% of the independent vote, compared with 48% for Democrats, while 26% remain undecided. Beneath the generic ballot is another finding that
deserves attention: the way voters are asked to choose between the parties can produce a dramatically different result.
CAPITALISM-SOCIALISM CONTRAST When voters are simply asked whether they prefer a Republican or Democrat candidate, Democrats hold a 48%-43% advantage.
BY JOHN MCLAUGHLIN AND JIM MCLAUGHLIN
epublicans are facing a difficult politi- cal environment as they seek to retain their majorities in the House and Senate. Our national poll of 1,000 likely general
election voters, conducted Aug. 18-24, has Democrats leading the generic congressional ballot, 48%-43%, with 9% undecided. The margin is Democrats plus 5. The survey has a
margin of error of plus or minus 3.1% at the 95% confi- dence level. Other measures point to the challenges facing Repub-
But when the choice is framed ideologically as a contest
between a Republican who supports free-market capi- talism and a Democrat who supports big-government socialism, the numbers reverse: Republican/Free-market capitalist: 47% Democrat/Big-government socialist: 40% Don’t know/refused: 13% That produces a 7-point Republican advantage, com-
pared with the Democrats’ 5-point advantage on the standard generic ballot — a 12-point net shift toward Republicans. That distinction matters because it suggests that vot-
ers who currently give Democrats an advantage on the generic ballot do not necessarily respond the same way when the election is presented as a choice between com- peting economic philosophies. The ideological framing produces particularly strong Republican results among several major voter groups. In August, the Republican/free-market capitalist ver-
sus Democrat/big-government socialist choice produced these results: Republicans: 92%-3% Conservatives: 81%-13% Trump 2024 voters: 85%-7% Men: 53%-37% Married voters: 53%-34% Voters 55 and older: 52%-33% White voters: 52%-34% Midwest: 49%-38% South: 48%-38% Among independents, the two approaches are essen-
tially tied, with the Republican/free-market capitalist choice at 37%, and the Democrat/big-government social- ist choice at 35%. Moderates move in the opposite direction, favoring
the Democrat/socialist framing 43%-34%. Democrats themselves overwhelmingly choose their
party’s side of the ideological description, 83%-9%. These results underscore an important distinction
between a voter’s response to a generic party label and that voter’s response to a description of the governing philosophy associated with each candidate. With little time left before voters begin casting ballots
in the midterms, now is the time for Republicans and Trump to take the offensive and start making this cam- paign about what it really is: a battle between capitalism versus socialism!
OCTOBER 2026 | NEWSMAX 47
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