Attraction Profi le
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attraction isn’t slowing down. The reason laser tag continues to be a staple in the entertainment industry is because it delivers on the three keys required to make an attraction successful: story-driven, immersive, and social.” “We had a bit of a challenge when doing a second
level,” Brentlinger explains. “The second level had to be strategically placed at the back of the building. It’s the only place we had enough ceiling height. I don’t think they had taken into account a two-level arena until they already designed and started on the building. That was a bit of a challenge, but that worked out and [we] made it work.” Whilst having two levels enhances the guest experience, it is also important for revenue. A second level provides a higher capacity without using more square footage inside the facility – building up rather than out. The Creative Works team worked directly with Big Cedar’s architecture fi rm to come up with a plan to raise part of the roof to allow enough height clearance. Some family attractions deliberately steer clear of
The Big Cedar Story
In the 1920s, business entrepreneur Jude Simmons and Frisco Railroad executive Harry Worman acquired 300 forested acres on the current Big Cedar site Simmons created a log mansion, reminiscent of the grand wilderness hunting lodges found in
the Adirondacks, while Worman constructed a Tudor-style retreat of stone and stucco. Native materials were used throughout both homes, which can still be seen today in Devil’s Pool Restaurant and The Worman House. The property changed hands for a short time to a logging fi rm before being purchased
in 1947 by Dan Norris, a real estate executive and hotel operator. Norris added a lodge, swimming pool and stable to the properties creating Devil’s Pool Ranch Resort. The White River was dammed to form Table Rock Lake in 1958, setting the stage for Ozarks’ premier wilderness resort, Big Cedar Lodge. Purchased by Bass Pro Shops’ founder Johnny Morris, in 1987, Big Cedar Lodge is now a
grand wilderness resort, reminiscent of turn-of-the century Adirondack hunting lodges, but with modern conveniences. It is spread over 4600 acres in its own wooded hollow in the Ozark Mountains and overlooking 43,000-acre Table Rock Lake. Attractions include golf, a nature trail, ski school, fi tness centre, spa, museum, fi shing, boating plus dining and accommodation.
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electronic attractions, and some families like to as well, but Robinson didn’t feel that would be an issue with the laser tag investment. “Fun Mountain has something for everyone,” he says. “From the kid in the family to the kid in all of us. We wanted to make sure we met people where their entertainment desires were. If our guests experience something unique and exciting, that is a success for us.” In fact, the resort is already looking to add more attractions
in the form of a ropes course and a go-kart track next year. “We are always trying to improve everything we do at Big Cedar Lodge. Fun Mountain is no exception to that,” Robinson adds. The resort already serves more than one million guests
annually, but Robinson sees potential for those numbers to go up still further. “We get more and more people here every year. Some are return visitors, some are coming to Big Cedar Lodge for the fi rst time. Word is getting out about our little slice of Ozarks paradise and we are excited to welcome and serve those who want to experience that with us! We strive to provide something special for every single guest we serve. Every attraction Big Cedar offers is well thought through to ensure we provide great experiences for everyone.”
JANUARY 2018
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