RETAILERS


ELECTRIC LIFE


BikeBiz catches up with Peter Kimberley, Group CEO of Tandem Group Trading Ltd, to discuss Electric Life, the retail landscape in the UK, and how the business is adapting to consumer demands


Can you give us a little background on Electric Life? At the heart of our long-term vision has always been a commitment to driving innovation and providing direct access to high-quality e-bikes and e-scooters for consumers. After months of careful planning and development, we


proudly launched Electriclife.co.uk in early 2022, a fully transactional e-commerce platform that marked a new era in Tandem Groups e-bike and e-scooter proposition for customers. To further enhance our growth, in November of the same


year, we opened a state-of-the-art showroom in Birmingham, with distinguished guests; West Midlands Mayor Andy Street and Cycling and Walking Commissioner Adam Tranter in attendance.


www.bikebiz.com


This purpose-built facility serves as a category-leading space, providing an immersive in-store experience. Complete with a fully equipped workshop, it supports our mission to offer a seamless multi-channel approach to e-bike and e-scooter retail. Conveniently located in Castle Vale, just outside Birmingham, the showroom was designed as a destination for all e-bike enthusiasts. With an expansive selection of models available for test rides, customers benefit from the expertise of our passionate, experienced team. Our aim was simple: to create an inviting and accessible


environment where customers could explore the future of urban mobility.


November 2024 | 7


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