BRANDS
‘WE’RE FOCUSING ON COLLABORATION, SUPPORTED BY A GROWING AMBASSADOR PROGRAMME, AND OFFERING COMPETITIVE MARGINS AND FLEXIBILITY’
recently-launched Tallac Mid, which debuted in July. “The Livewire range, now includes models for men,
women, youth, and kids, has been completely revamped for 2024 and is already shipping,” adds Smith. “The new Tallac Mid has just arrived in the UK, designed
to excel in British weather. We’re working with top-tier partners like Boa, D3O, Cordura, and Rubber Kinetics to ensure superior performance and durability. “Looking ahead to Spring 2025, we have some exciting
new products in the pipeline. While we can’t share the details just yet, we’re confident they’ll make a significant impact. Stay tuned for more updates.” According to Smith, these changes streamline the range
by giving each model a distinct purpose and target rider, minimising feature overlap. “The Livewire range provides a great entry point into MTB footwear with features typically found in higher-end models,” he continues. “The Accomplice range combines on-bike performance with off-bike style and comfort. The Tallac range offers trail-ready performance with D3O insoles and Max Grip rubber. The Vice range combines skate trainer aesthetics with D3O insoles for enhanced protection and control. “These improvements ensure each product meets specific rider needs and broadens our market appeal.” So with the footwear range seeing a host of refinements, and a new parent company looking to develop the Ride
All Ride Concepts shoes feature market leading grip with Rubber Kinetics.
Ride Concepts Livewire
Concepts offering, should we expect to see the brand entering new markets or sectors in 2025 and beyond? “Riding injuries are no fun, especially when they could
have been avoided. That’s why we’ve made toe, heel, and sole protection a big part of our footwear design—keeping you safe so you can keep riding hard,” says Smith. “As well as some exciting new models of shoes to complete our footwear offering, we’ve developed accompanying products to improve the selling proposition for IBDs and help keep Ride Concepts’ riders fully covered.” With direct distribution from Fox Factory’s premises in the South East of England, a new team solely dedicated to building the brand and servicing customer needs, and a host of other positives to shout about, all that’s left for Smith and his team to do is to get more Ride Concepts’ product out on the trails. “If you’re interested in what you’ve read or have had success with Ride Concepts in your store previously, we’d love to hear from you,” concludes Smith. “Please visit our Dealer Enquiry page to provide your details, and either Jonny or Nathaniel will get in touch to assist with the onboarding process and provide all the relevant information.” ●
Retailers interested in learning more about the brand, 2025 products or other opportunities, should visit:
rideconcepts.co.uk
www.bikebiz.com November 2024 | 43
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
