NEWS HUB
British Cycling Events ink long-term strategic partnership with IMG The partnership follows British Cycling’s long-
BRITISH Cycling Events has announced a long- term strategic partnership with global sports, events and representation company, IMG, to support the long-term growth and sustainability of the federation’s events portfolio and generate new revenue to reinvest into the sport. The six-year partnership will see IMG assist with
production, media rights distribution, commercial partnerships, digital marketing and advisory services for the Lloyd’s Bank Tour of Britain events. In addition, IMG will provide strategic advisory services for British Cycling Events’ wider portfolio and operations.
ZyroFisher announces exclusive distribution of Leatt
ZYROFISHER has announced an exclusive distribution partnership with Leatt, the performance protective MTB gear and apparel brand. This new
partnership will see ZyroFisher supply businesses with Leatt in the UK and Ireland.
Nadine Thompson, CCO of ZyroFisher, stated: “This
collaboration aligns with our mission to provide retailers and consumers with the best cycling products available. Leatt’s commitment to safety and innovation is unparalleled, and we are proud to represent Leatt in the UK cycling market.” Leatt products will be available in the UK and Ireland from spring 2025, with pre-orders being taken from November this year.●
term vision for major events which was unveiled earlier this year. British Cycling CEO, Jon Dutton, said: “We’re on the cusp of an exciting new chapter in British Cycling’s history, with a renewed purpose to bring the joy of cycling to everyone, and we believe that IMG’s world-leading insight and guidance will
further accelerate our progress in the years ahead.” It is hoped that the partnership will help take the
organisations’ major events, including the Tour of Britain Men’s and Women’s races, “to the next level”●
Rouleur Live 2024 exhibitor spaces sell out with 81 brands set to attend
EXHIBITOR space for Rouleur Live 2024 has completely sold out with 81 businesses set to attend the show in London at The Truman Brewery later this month. This year will see more exhibitor space as the organisers
have moved the visitor check in desks and cloakroom to the ground floor. Also on the ground floor is a new addition to the show – The
Lowdown exhibitor area, presented by Conductor – a set of meeting rooms around a central space, offering opportunities for exhibitors to network and hold business meetings with retailers, clients, and ambassadors. While Rouleur Live is a consumer show, the event
recognises the importance of its position in the UK cycling calendar and the area is a symbol of its desire to help provide value to the industry.●
Citrus-Lime and VeloLife join forces on exclusive bike insurance partnership This integration into Cloud POS makes
CYCLE insurance specialist, VeloLife has announced a new exclusive partnership with retail solutions provider, Citrus-Lime. The two companies have collaborated to
create an in-store integration within Citrus- Lime’s Cloud POS platform, making it easy for retail staff to introduce customers to VeloLife’s cycle insurance products.
16 | November 2024
registration a much smoother, quicker process for store staff and their customers, presenting bike shops with an opportunity to generate additional revenue. VeloLife provides cover in cycling for riders and their bikes in partnership with Vitality and MetLife. ●
www.bikebiz.com
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