BIG INTERVIEW
“This has been a huge step up for the business and not without its challenges. Because we’re a disruptor, we’re building a system that doesn’t fit with pre-existing structures and so it’s been important to make the right decisions around cost, sustainability and service. “With retailers under increased pressure from a period spanning the cost of living crisis, political uncertainty, Brexit and the war in Ukraine, it’s often a challenge to get integration projects moving as quickly as we all want them to.”
Brighton is one of the cities which has welcomed Zedify with open arms
government policies to speed up the transition to cargo bike centred deliveries.” The growth of Zedify as one of the UK’s largest electric cargo bike delivery networks has also created a new sub-sector for the firm to cater to. While the core focus remains on first and last mile
deliveries using cargo bikes in city centres – where vans can’t operate efficiently and create congestion and air pollution – as the business has scaled, Zedify has been pushed to develop a “middle mile” infrastructure. “Big e-commerce brands rely on this middle step to distribute their parcel volumes with incredible pace from warehouse to doorstep,” explains King.
Zedify Women Delivering the Future panel, Rob King second from right
A year to remember When asked to sum up the last 12 months, King simply replies: “Busy.” He continues: “We’ve made incredible progress this year which has included an additional £5m investment from existing investors including Barclays and Mercia. “We’ve signed up retail giants including HelloFresh, Veja and Selfridges and built a rapidly growing pipeline of top tier retail brands looking to switch to cargo bike delivery. “We’ve invested in a new technology stack to support our future growth and ensure ecommerce shipping tech integrations are smooth and fast.” “It’s a big vote of confidence for all our stakeholders -
clients, staff and future investors. “The investment itself is supporting our growth, improving
www.bikebiz.com
November 2024 | 19
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