www.bikebiz.com BikeBizOnline
FOLLOW US bikebiz bikebizmag
‘MICROMOBILITY WILL CHANGE OUR LIVES FOR THE BETTER. THE QUESTION IS, HOW QUICKLY WILL IT BE ALLOWED TO?’
CONTENT Editor
Daniel Blackham
daniel.blackham@
biz-media.co.uk
Staff writer Simon Cox
simon.cox@
biz-media.co.uk
Graphic designer Mandie Johnson
jonsonian1760@gmail.com
ADVERTISING SALES Sales manager Richard Setters
richard.setters@
biz-media.co.uk +44 (0)779 480 5307
SUBSCRIBER CUSTOMER SERVICE
To subscribe, change your address, or check on your current account status, email:
bizmedia@c-cms.com
ARCHIVES
Digital editions of the magazine are available to view on
ISSUU.com Recent back issues of the printed edition may be available please call +44 (0)203 143 8779 for more information.
INTERNATIONAL
BikeBiz and its content are available for licensing and syndication re-use. Contact Paul Ryder for opportunities and permissions.
pryder@datateam.co.uk
MANAGEMENT
Media director Paul Ryder
pryder@datateam.co.uk EDITORIAL READY AND WAITING
In this micromobility edition of BikeBiz last year, I wrote: “The uptake of sustainable transport is as important as ever. “When the time comes for governments and authorities to acknowledge this, the bike industry stands ready to drive that shift forward.” One year on and we find ourselves in the same position. While it would be remiss of me to
have expected a major shift in just 12 months, some sense of direction and guidance through the minefield of regulations would be welcomed, as would legislation surrounding the use of e-bikes and e-scooters in the UK. The longer we go without this, the bigger the chasm gets for unscrupulous manufacturers
to flood the market with dangerous e-bikes, e-scooters, conversion kits, batteries and chargers. For an everyday consumer the lines are already too blurred. And it will continue to get
worse unless policymakers draw a significant line in the sand. In this edition of the mag, we speak to a number of industry stakeholders about the
current state of play and highlight the important green shoots of opportunity which could burst into life in the near future. I catch up with Peter Kimberley, Group CEO of Tandem Group Trading Ltd, about Electric Life (P7), Zedify CEO and co-founder Rob King talks us through the company’s growth, the hurdles it faces, and how the business plans to play a role in diversifying the sector (P18) and Peter Mildon of VivaCity highlights the importance of local voices when implementing new infrastructure (P49). Elsewhere, Simon Cox sits down with Colin Williams and Alex Dyson of Restrap to discuss
the brand’s omnichannel approach (P32), and we hear from Dan Smith at Fox Factory about all things Ride Concepts (P40) Micromobility will change our lives for the better. The question is, how quickly will it be allowed to?
Printed by The MANSON Group Ltd ISSN: 1476-1505 Copyright 2024
Daniel Blackham, Editor
Datateam Business Media Limited London Road, Maidstone, Kent ME16 8LY.
All contents © 2024 Biz Media Ltd. or published under licence. All rights reserved. No part of this magazine may be used, stored, transmitted or reproduced in any way without the prior written permission of the publisher. All information contained in this publication is for information only and is, as far as we are aware, correct at the time of going to press. Biz Media Ltd. cannot accept any responsibility for errors or inaccuracies in such
information.You are advised to contact manufacturers and retailers directly with
regard to the price of products/services referred to in this publication. Apps and websites mentioned in this publication are not under our control. We are not responsible for their contents or any other changes or updates to them. This magazine is fully independent and not affi liated in any way withthe companies mentioned herein.
If you submit material to us, you warrant that you own the material and/or have the necessary rights/permissions to supply the material and you automatically grant Biz Media Ltd. and its licensees a licence to publish your submission in whole or in part in any/all issues and/or editions of publications, in any format published worldwide and on associated websites, social media channels and associated products. Any material you submit is sent at your own risk and, although every care is taken, neither Biz Media Ltd. nor its employees, agents, subcontractors or licensees shall be liable for loss or damage. We assume all unsolicited material is for publication unless otherwise stated, and reserve the right to edit, amend, adapt all submissions.
Editorial: 07775 306 067 Advertising: 07794 805 307
Simon Cox Staff writer
simon.cox@
biz-media.co.uk
Richard Setters Sales manager
richard.setters@
biz-media.co.uk
Mandie Johnson Graphic designer
jonsonian1760@gmail.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
