RETAILERS
As we continue to refine our focus, we’re investing in emerging categories to anticipate future trends. In particular, we are closely
watching the anticipated surge in demand for e-scooters, which is expected to rise once the government enacts new legislation.
Electric Life is a hub for
innovation and customer- centric solutions in this sector, with a constantly evolving product range and a focus on future growth, we are committed to shaping the future of sustainable transport in the UK.
What makes the business unique? Located just off Junction 5 of the M6 and only 20 minutes from Birmingham city centre, Electric Life’s showroom offers both convenience and a warm welcome. With free parking for all visitors, customers are greeted with friendly service and a freshly brewed coffee upon arrival. As a destination location, our showroom is designed to provide an exceptional experience for anyone looking to explore the world of e-bikes and e-scooters. We take pride in offering free personalised, one-on-one consultations for customers who need specific advice and product recommendations. Our expert team is dedicated to finding the perfect bike for each customer, and we offer a “try before you buy” policy on all products. Customers can test ride e-bikes and e-scooters in a safe,
dedicated space on private land, ensuring a secure and legal experience away from public roads. In a significant development for the wider business,
Tandem Group was proud to announce in September our exclusive distribution partnership for VanMoof’s highly anticipated V Generation S5 and A5 e-bikes. This exciting collaboration will see the latest in urban mobility innovation added to our extensive portfolio, allowing us to bring these state-of-the-art e-bikes to both our nationwide dealer network and Electric Life customers. With this partnership, we continue to strengthen our commitment to offering a diverse and cutting-edge range of products for our riders.
At Electric Life, the backbone of our business is our team of passionate, knowledgeable experts.
www.bikebiz.com
Every one of our bike builders and service specialists is a
cyclist themselves, offering in-depth knowledge across all models. We provide comprehensive after-sales support, including a free six-week check and adjustment on all bikes and e-scooters, ensuring our customers enjoy peak performance long after their purchase. We understand that accessibility to e-bikes and
e-scooters is crucial, which is why we offer flexible financing options through trusted providers such as V12 Retail Finance and Klarna. Customers can also take advantage of the Cycle to Work
schemes we provide through partners, Cycle Solutions, Cyclescheme and the Green Commute Initiative. Supporting our showroom is a vast 160,000 sq. ft.
warehouse on-site, stocked with a wide range of bikes and spare parts. This ensures quick access to products and minimises any delays in servicing. Additionally, we are committed to sustainable practices, with the adjacent warehouse powered by solar panels and a recycling facility for packaging, allowing Electric Life to operate in an eco-friendly manner from material sourcing to waste management.
How has business and the industry been for you in 2024?
The UK bike market has faced its share of challenges in 2024, with the cycling season delayed by poor weather and an early-year surplus of stock. According to the Bicycle Association, e-bike sales
November 2024 | 11
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