BIG INTERVIEW
FIT FOR THE FUTURE T
he last mile delivery market has boomed in recent times with cargo bikes becoming the modal choice for many multi-million pound companies.
Retailers are looking to differentiate themselves
and break the mould, and brands are engaging in more sustainable business practices with a focus on delivery, because being sustainable is not just good for the planet, it’s good for customer retention and happiness, which translates to growth. “It’s great to see companies like HelloFresh, Amazon and Evri all investing in cargo bike delivery,” says Rob King, CEO and co-founder of Zedify, when discussing the current landscape of the cargo bike delivery sector. “Each big name that remodes to cargo bikes is a big vote of
confidence in the market.” Founded in 2018, Zedify is one of the leaders in the
sector with its tech-enabled, cargo bike first model helping enhance e-commerce brands, reduce cost and is over 80%
18 | November 2024
Zedify is one of the UK’s largest cargo bike delivery networks. Daniel Blackham sits down with CEO and co-founder Rob King to discuss the company’s significant growth, the hurdles it faces, and how the business plans to play a role in diversifying the sector
lower carbon than the next best alternative. Currently delivering in Brighton, Bristol, Cambridge, Edinburgh, Glasgow, London, Manchester, Norwich and Plymouth, it plans to operate in 51 UK towns and cities within the next five years. Despite huge growth since its inception, Zedify operating within a young industry presents unique challenges. Legislation and a long-standing car-first mentality are just some of the hurdles preventing a wider adoption of cargo bikes in cities and towns up and down the country. “Bike technologies are advancing with more variety of models being used, but we need clarity on the regulation of bikes from the government moving forward,” explains King. “And while there is a clear desire from central and local
government (and the general public) to have fewer large and polluting vehicles in city centres, it’s still not a level playing field between EVs and cargo bikes. “More investment and support is needed via
www.bikebiz.com
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