FEATURE
Avelon homepage gives an overview of clicks, sales, ROI and conversion rate
Andrew, can you share a little of your background, to give readers some insight into your cycling industry experience? Sure. I’ve ridden bikes as a journalist and for results, which also means I’ve worked in local bike shops, for national-level retailers, and for a global bike brand. My desk-based work focused on writing copy and
creating digital content, then progressed into campaign management. I’ve been involved in setting up and establishing a digital agency, then co-founded an award-winning, sport-specific, affiliate platform which looks to put businesses and brands back in control of their online sales generation efforts.
Can a single-store, owner-run, business make modern online marketing work for it, genuinely driving clearly attributable sales? Short answer: Yes Getting into a little more detail, if your store has a good
web presence, and by that I mean a website that’s on say, Citrus-Lime, Push Retail, or Shopify (we work with a host of others as well) then we definitely can make attributable sales work for your business, significantly improving the value you generate from your online presence.
www.bikebiz.com
Does this take IT and digital marketing skills to set up and maintain? Short answer: No Longer answer: Definitely not. The solution is designed to integrate seamlessly into a shop’s web system. We designed the service in a way that sees us take care of all of this for our partners. Depending on the web system, this could take only a few seconds to set up. The maintenance of your program is also automated, so you don’t have to worry about much.
You mentioned that what you deliver with Avelon is called ‘affiliate marketing’ - doesn’t that require relationships with publishers - the BikeRadar and Cycling News of this world - to work? Yes. We’ve already got these in place, and enable our retailers to have direct conversations with the media outlets via a chat or messaging function within the Avelon platform.
Building these relationships is a critical part, which
makes it possible for a single, owner-run, shop to make this a financially rewarding and successful means to generate new and repeat sales. Affiliate marketing, in practice, is really easy. An affiliate promotes your product and if a sale comes off
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