BRANDS


‘OUR COMMITMENT TO THE MTB SCENE MEANS WE’RE HERE TO SUPPORT DEALERS IN MEANINGFUL WAYS’


from a dedicated team of passionate mountain bikers with decades of experience. “We’re focusing on collaboration, supported by a


growing ambassador programme, and offering competitive margins and flexibility. Our commitment to the MTB scene means we’re here to support dealers in meaningful ways.”


This commitment has been bolstered by the appointment of committed mountain bikers and long standing industry professionals, Nathaniel Hall and Jonny Howe.


Hall takes more than a decade of experience in the bike industry, having worked with brands such as Specialized, YT Industries, and Sigma Sports. He’s a specialist in B2B and B2C relationship management, with a deep understanding of the industry. At Ride Concepts, Hall will oversee B2B sales, manage


The new Tallac Mid has just launched in the UK and is available in clipless and flat options


B2C customer service and lead the grassroots UK ambassador programme. Calling the trails of the Surrey Hills home, he is often found at local Enduro races or enjoying a mid-ride cuppa in Peaslake. Howe has spent time at Saddleback where he specialised


in relationship management with IBDs across the UK and with Intense Cycles as the UK market manager sitting across sales and marketing departments. His role at Ride Concepts will see him manage the B2B accounts across the UK and focus on re-establishing the brand’s presence in the market. Howe will be based remotely in the South West, near


Bristol and can be found out most weekends riding steep- tech in the valleys of South Wales. “We are thrilled to have Nathaniel and Jonny join the team,” says Smith.


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