RETAILERS
volumes in the UK fell by 9% in the first half of 2024 compared to the same period in 2023. Despite these headwinds, Electric Life remains focused on
growth and innovation in the e-bike sector. We have developed a comprehensive range of affordable and competitive products that cater to a wide spectrum of customers. Both our physical showroom and the website continue to
perform strongly in their second year. We’ve seen significant success online, with website
conversions growing by 105% and transactions increasing by 167% year-on-year as of August. This growth reflects our ongoing commitment to providing an outstanding multi-channel shopping experience. Our product portfolio has also expanded, with new
partnerships and brand offerings including Cannondale, Gocycle, Swytch, and Tern. Most recently, we became one of the few selected dealers in the UK to offer VanMoof e-bikes. In parallel, Tandem Group Cycles has launched some of the best-in-class e-bikes under the Dawes, Claud Butler, and Falcon brands, bringing fresh innovation, affordability and variety to the Electric Life line-up. Looking ahead, we remain optimistic about the remainder of the year. With exciting new product launches and the addition of further third-party brands, Electric Life is well- positioned to continue its upward trajectory. As we move into 2025, we are committed to driving further
growth, reducing costs, and delivering the highest levels of customer service across both our retail and online platforms.
Do you have any tips you’d like to share with other retailers? The bike market continues to face significant challenges, driven by a complex mix of economic, political, and global
12 | November 2024
factors that have directly impacted retailers and dealer networks. While these external forces are largely beyond our
control, the industry must focus on what we can manage: mitigating the impact and delivering exceptional value to customers.
At the heart of this strategy is a steadfast commitment to
a “customer-first” approach. Listening closely to customer needs is essential, as is
offering a seamless experience, from first-class service to comprehensive after-sales support. Providing flexible financing options and a robust “try before you buy” programme not only enhances the customer experience but also helps reduce return rates, ensuring that customers feel confident in their purchases. In today’s fast-evolving market, agility is key. Staying attuned to trends, pricing, and promotions, while
carefully managing stock levels, is essential to remain competitive. Additionally, evaluating delivery options is critical to
customer satisfaction. Offering a variety of courier services and considering
premium options like white-glove, door-to-door delivery can set a business apart, enhancing both service quality and the overall customer journey. Quality and trusted brands are more important than ever in the e-bike market. It’s important to give riders the latest technology with cutting-edge features and innovation, while ensuring customers also receive true value for money. In a challenging environment, it’s clear that success will
come to those who place their customers at the centre of their business, remain agile, and offer both quality and value in equal measure.
By doing so, the industry can navigate these turbulent times and continue to thrive. ●
www.bikebiz.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
