SUSTAINABILITY
MOVING THE NEEDLE
Shift Cycling Culture has released its fi rst Climate Action Pulse Check, highlighting the progress and challenges in the cycling industry’s climate eff orts. Here are some of the key fi ndings
PHOTO BY VIKTOR BYSTROV VIA UNSPLASH S
hift Cycling Culture is a non-profit organisation dedicated to accelerating climate action in the cycling world.
The 2024 Climate Action Pulse Check is the first edition of Shift Cycling Culture’s global survey, showcasing how companies in the cycling sector are integrating climate action into their strategies and how these efforts are perceived by the cycling community. It gathered insights from 84 industry professionals
across 16 countries and 240 cycling consumers from 19 countries.
The aim of this annual report is to enhance
transparency, drive action, and further support the industry’s collective efforts in reducing its environmental impact.
Each industry participant receives a personalised
benchmark report that compares their company’s progress with others.
Key findings of the 2024 Pulse Check include: • 80% of industry representatives report that their companies are taking a strategic approach to climate action, with 35% having made considerable progress and being able to track their results.
46 | November 2024
www.bikebiz.com
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