BRANDS
How is that information stored and served? CW: Any information that’s on, for example, a product page on the website - there is a sheet on a Google Drive with all the information on it, and there’ll be a link from the B2B platform to that sheet. The shops and the distributors have a direct link to all the copy that they must use for each product, along with barcodes, SKU numbers, package weights, and all of that kind of stuff. Important to state here is that everyone has the same amount of information, and it’s all taken from the same place. No one’s making their own copy up, and then getting the technical information wrong. One version of the truth. One location to find it. As you said, with the barcode searching, and things like that, it’s small things like keeping that information updated in the backend, so that everything is completely consistent, meaning anyone can search through the site, in whatever way that they desire. It’s super important.
So the information that sits within there is like a versioning system, how does that work? Is there somebody that owns keeping the information source up to date? AD: Our founder Nathan Hughes and I run the overall thought process, as well as the look and feel of the site. We have our bi-weekly meetings, almost looking for
36 | November 2024
problems with it, and when we find them, ways that we can solve those problems. I do all of the brand’s graphic design, and therefore any
page layout and visuals on that side. If there’s a new page that we need to do, or there’s an issue that needs to change on the visual side of things, I will redesign that. If it’s something simple, I can then code it from there. If it’s a more labour-intensive thing that gets passed
on to Tom (at Catalogue) who we use for our back-end development. If it’s administration, we’ve got Jon Hicken, who does all of the back-end administration on the website. He keeps product features updated, makes sure that the tags are in the right place, and makes sure photos are updated.
Can you give an example of troubleshooting, problem-solving, or rectifying an error? AD: Very recently, we noticed there was a difference between the information on a size guide and on our product design sheet. Here we have to re-check everything and make sure that it is consistent. In this instance, it turns out there was just a typo and it
ended up on the size guide. So then it was my job to redesign the size guide and Jon’s
job to upload it and put it in the right places. Everything else had the correct information so it wasn’t a big undertaking.
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