As omnichannel becomes the norm for today’s customers and retailers, solutions that enable IBD to compete for business on the internet are needed.
The challenge, for many IDBs, is the perception of what is required to do this successfully: Skills, budget, time, and resources - all in short supply for staff working in a customer-facing brick-and-mortar environment.
How can a local bike shop compete with online giants, and win new customers? Simon Cox talks with Andrew Richardson of Avelon Network to find out.