NEWS ROUND UP
Hames Chocolates expands range to meet winter demand
Lincolnshire-based private label chocolate supplier, Hames Chocolates, is meeting the rising demand for self-indulgence and affordable luxury during the winter peak sales season by expanding its hot chocolate offerings. With an impressive annual increase of almost fourfold (+260%) in the value sales of its authentic hot chocolate flakes, Hames Chocolates introduces a new range of Hot Chocolate Stirrers, Hot Chocolate Bombes, and Hot Chocolate Pouches. Available now for various retail channels, including multiple and high street retailers, tourism and leisure operators, as well as
specialist chocolate shops and gifting, these offerings present an opportunity for retailers to customise private-label hot
chocolate pouches for orders exceeding 1,000 units. The hot chocolate range includes festive-themed
Lily O’Brien’s release new range in festive season
Lily O’Brien’s, the renowned luxury chocolatiers, have unwrapped their anticipated Christmas Desserts Collection for 2023, available in major retailers like Sainsbury’s, Waitrose, Tesco, and Asda. Priced at £12 with enticing £9 promotions in select stores, the 24-piece collection presents a delectable array of nine flavours, featuring classics from Lily O’Brien’s signature Desserts Collection alongside four new limited editions: Spiced Latte, Dark
Orange, Triple Chocolate Shot, and Berry Eton Mess. The Spiced Latte edition tantalises with double roasted arabica coffee beans, warming spices, and indulgent white chocolate. Dark Orange introduces a zesty burst of orange within gooey ganache, adorned with orange pieces. The Triple Chocolate Shot boasts rich dark chocolate ganache, creamy caramel, and a sprinkle of white chocolate flakes. Berry Eton Mess combines crisp meringue
pieces and white chocolate in a milk chocolate shell. Part of Lily O’Brien’s £15M brand, the new SKU has contributed £2M to the in-laid boxed category. Supported by a £1M ‘For the ones you really know’ brand marketing campaign spanning various touchpoints, including shopper marketing,
media, PR, and digital, the collection aims to replicate the triumph of the 2022 Truffles launch, adding close to £1M in casual gifting. Lily O’Brien’s strategic plan involves expanding distribution, ensuring the Christmas Desserts Collection continues its seasonal success.
products such as “A Very Woolly Christmas Milk Hot Chocolate Spoons” and the “Festive Stag Milk Hot Chocolate Stirrer,” offering various flavours to suit diverse preferences. Emphasising sustainability, all hot chocolate varieties are made from Rainforest Alliance certified cocoa, and the packaging is designed to be environmentally friendly, with components that are recyclable or compostable, and non-chocolate elements that are reusable or recyclable. As Christmas approaches, Hames Chocolates’ Hot Chocolate
products are positioned not only as a winter indulgence but also as ideal gifts.
8 Kennedy’s Confection December/January 2023/24
KennedysConfection.com
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