NEWS ROUND UP
Fatso journeys into the travel sector with WHSmith Travel
FATSO, the innovative dark chocolate brand, has secured a prominent spot in WHSmith Travel stores, marking a rebellious move into train stations and airports nationwide. The Richmond- Upon-Thames-based brand is set to captivate commuters and holidaymakers during the festive season with its four enticing flavours. The partnership with WHSmith Travel is a strategic step to position FATSO as the go-to travel treat, targeting flyers and train riders. Ella McKay, co-founder of
FATSO, expresses excitement about the collaboration,
recognizing WHSmith Travel’s association with travel. The brand aims to make its dark chocolate bars a travel essential through in-store activation and the irresistible appeal of its high-quality Colombian dark chocolate.
Launched just this month,
FATSO is already making waves, surpassing other premium brands in the category by 10%, showcasing its popularity among
ofi’s festive flavour favourites for cocoa and confectionery
Festive flavours take a spicy turn This Christmas, consumers are breaking away from tradition, seeking more adventurous flavours like chilli chocolate. The unique and bold taste experience is heightened when paired with deZaan’s TrueDark cocoa powder, offering a rich and spicy sensation.
Premium advent calendars elevate tradition The global Premium Chocolate market is projected to expand by 8.5% by 2028, driving the rise of premium choices like Amedei’s Calendario dell’Avvento. Responding to plant-based demand, offerings like H!P’s Oat Milk Calendar showcase innovative formulations, setting new standards for the advent calendar experience.
KennedysConfection.com
Artisanal indulgence in handcrafted delights As consumers seek unique gifts, the thriving artisanal chocolate market sees a 4.4% CAGR in global launches of premium chocolates over the last five years. Handmade delights like M&S’s chocolate pinecones and UINM 3025 cocoa liquor-infused pralines cater to the demand for exquisite treats, emphasising indulgence and premium quality.
Home baking takes centre stage With the cost of living rising, home baking becomes a popular festive activity, providing a fun and affordable way for families to bond. DIY kits, like the Dr Oetker Winter Plum cake mix, offer an enjoyable experience.
Kennedy’s Confection December/January 2023/24 7
WHSmith’s customers seeking new and delightful products for their journeys or as gifts. FATSO challenges the norm in high street chocolate, proving that dark chocolate can be just as fun and delicious as its milk counterpart. The brand’s four personality-
packed flavours, Morn’n Glory, Nan’s Stash, Home Run, and Kings Ransom, promise to add a unique touch to WHSmith’s chocolate shelves. Explore FATSO’s full range in over 100 WHSmith Travel stores, spanning major airports and train stations.
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