still need to align with brand expectations. “With new confectionery products the choice of materials can sometimes be overwhelming,” continued Jonas. His advice is that more traditional sweets usually lend themselves well to a paper-based wrapper while new confectionery products are often best suited to metallised papers or films. “If a luxury look and feel is needed, then stripe laminated films can offer a good solution,” he suggested.


Sweet release The final choice of wrapping material,


KennedysConfection.com


With new confectionery products the choice of materials can sometimes be overwhelming”


however, will be determined by a number of factors which include possible leaking of sticky components such as caramels, as well as the complexities of sticky sweets such as toffee. This means that release of sticky products is a vital feature of any twist wrap material. Once this issue has been overcome then thoughts


can move on to the needs of the brand. Jonas pointed out that polyethylene wrappers can be a good solution for use on high-speed twist wrap lines. Polypropylene wraps are well suited for applications where cost is key. Stripe laminated materials can provide a feeling and look of luxury while


Kennedy’s Confection December/January 2023/24 49


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