ISM preview FIE REVIEW
ISM focuses on innovation, sustainability, and
halal trends
Consumer and product trends, innovations, Expert Stage, Halal Market and further offers for the sweets and snacks industry
T
he preparations are in full swing and the sweet anticipation for the Sweet Week 2024 is rising: ISM and ProSweets Cologne are being co-staged again from 28 to 31 January in
the halls of Koelnmesse and are bringing the international sweets and snacks industry together. The six halls of ISM offer the visitors the opportunity to experience the world of sweets and snacks with all their senses. Particularly the expansion of Hall 4.2 including new country pavilions from the USA, Latin America and the Middle East open up room for additional, international diversity. These are enhancing the already established pavilions from Belgium, France, Greece, Ireland, Italy, the Netherlands, Switzerland and the United Kingdom. “Encourage. Enable. Excite!” will be the
key theme of ISM again in 2024, because the focus of the sweets and snacks industry still lies on the challenges in the sections climate, raw materials, energy, supply chains, logistics, health and digitalisation. “After a very successful ISM Middle East,
we are all looking forward to ISM 2024 in Cologne. It is going to be particularly exciting on the Expert Stage this time: Here we are offering the exhibitors and the visitors a colourful and creative array of events – panel discussions, best practices and presentations. In this way, we will present efficient and sustainable solutions from the industry and will be able to discuss new opportunities and future challenges. Beyond this, on the Expert
Encourage. Enable. Excite!”
- The Key Theme of ISM 2024, Focusing on Challenges in Climate, Raw Materials, Energy, Supply Chains, Logistics, Health, and Digitalisation.
24 Kennedy’s Confection December/January 2023/24
Stage, together with ProSweets Cologne, we are placing the emphasis on aspects from the supplier industry,” stressed Sabine Schommer, Director of ISM.
EXPERT STAGE
The Expert Stage of ISM and ProSweets Cologne is also the central point of contact for new developments in the sweets and snacks industry during this year’s Sweet Week. Interesting lectures and panel discussions will take place at regular intervals here over the days of the trade fair. Furthermore, interested visitors can learn everything about the innovative and clever product ideas of international start-ups. Beyond this, daily trend presentations by ISM knowledge partners Innova Market
KennedysConfection.com
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