she reveals. This extensive knowledge base enables Cargill to assist brands in selecting the optimal sweetening system and concentration levels, ensuring that taste, texture, and overall quality remain uncompromised. Within Cargill’s portfolio, Truvia® and
ViaTech® stevia leaf extracts exemplify excellence in taste and quality. Truvia® offers a sweet, clean taste derived from high- purity Rebaudioside A, ensuring consistency across various food systems. On the other hand, ViaTech® utilises a proprietary taste prediction model to deliver a spectrum of sweetness profiles suitable for specific applications, including dairy, tea, and juice. Its enhanced sweetness and flavour dynamics allow for substantial sugar reductions and even full sugar replacement. Amber delves into Cargill’s commitment to sustainable practices, underscoring the company’s emphasis on responsible sourcing. “The Cargill Stevia Sustainability Agricultural Standard, the industry’s first and most comprehensive, ensures traceability back to farmers and cooperatives,” she asserts. This standard, externally verified and benchmarked as a silver-level program by the SAI Platform’s Farm Sustainability Assessment 3.0, aligns with consumer priorities for healthier options while addressing environmental concerns. Looking toward the future, Amber envisions
next-generation stevia sweeteners as a promising avenue, poised to empower brands in introducing a new era of great-tasting, reduced, and no-sugar-added products. Cargill remains at the forefront of this evolution, committed to delivering innovative solutions that cater to evolving consumer demands for healthier and tastier alternatives. Sarah Diedrich, Senior Marketing Director of Global Sweetening & Texturising Solutions at ADM, unveils the intricate dynamics of this paradigm shift and ADM’s innovative strides in addressing consumer expectations. Sarah begins by emphasising the pivotal role of sugar reduction, stating, “Reduced sugar content is a crucial attribute that today’s consumers are seeking across product categories.” Despite the inherent indulgence associated with confections, candies, and chocolates, there exists a noteworthy desire for sugar reduction. Sarah highlights a compelling statistic: “Of the eight in 10 European adult consumers intentionally avoiding or reducing sugar in their diets, 78% find sugar reduction important in candies and chocolates.” In the pursuit of striking a delicate balance
between reduced sugar and an exceptional taste and texture, Sarah introduces ADM’s comprehensive formulation approach – Replace Rebalance Rebuild™. “We help confectionery product developers navigate
KennedysConfection.com
Sugar
remains a key focal
point on nutritional labels, and as consumers actively seek to reduce sugar consumption, their scrutiny extends to sweeteners as well.” Amber Herman, Sweetness Marketing
the ideal balance between reducing sugar and providing an outstanding taste and texture,” she affirms. This approach is fortified by ADM’s extensive library of quality sweetening solutions, strategically supporting brands in overcoming formulation challenges. As a testament to ADM’s commitment to
innovation, Sarah unveils the latest addition to their portfolio – SweetRight® agave, introduced in 2023. With a sweetening potency 25-30% higher than sucrose, SweetRight® agave emerges as a powerful ally in achieving sugar-reduction goals. Sarah explains, “Less input of SweetRight® agave is required to achieve the same sweetness level, supporting sugar-reduction goals.” Its versatility in light and dark syrups, as well as powder formats, offers product developers ease-of-use in creating reduced-
sugar candies and confections. Notably, SweetRight® agave distinguishes itself as Fairtrade and certified organic, aligning with evolving consumer preferences. In the realm of stevia solutions, Sarah sheds light on SweetRight® Edge stevia, a key player in reducing sugars in chocolates, nougats, and sugar confections. Leveraging a proprietary approach to extraction and purification, ADM maximises the glycosides that enhance sweetness while minimising bitter notes. Sarah underscores, “SweetRight® Edge stevia provides 15% more sweetness than other steviol glycosides with significantly less linger,” ensuring an elevated sweet taste without added calories. Further expanding the spectrum of
confectionery formulation, ADM’s portfolio includes specialty syrups, exemplified by SweetRight® Reduced Sugar Glucose Syrup (RSGS). Sarah elaborates, “RSGS is an excellent alternative to traditional glucose syrups, delivering on viscosity, bulking, and binding properties while maintaining an exceptional sensory experience.” Particularly noteworthy is RSGS’s role in supporting a positive sensory texture in gummies. When used alone, RSGS aids in achieving a substantial 30% sugar reduction, and when combined with ADM’s stevia solutions, even greater sugar reduction goals are within reach, without compromising functionality or flavour. In essence, Sarah Diedrich encapsulates
ADM’s commitment to addressing the evolving demands of health-conscious consumers through a feature-rich approach that seamlessly blends innovation, quality, and sustainability. As she succinctly concludes, “We continue to expand our portfolio of sweetening solutions to provide crucial optionality to manufacturers,” ensuring that the world of confections evolves harmoniously with consumer preferences for healthier, yet equally delightful, alternatives.
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