Alternative Ingredients
use. Upscaling from small to large-scale production means investment in new equipment and facilities. To target a wider consumer pool, pricing must be realistic. Industry players need to be as prepared as possible for these challenges and scenarios, and what the future might hold.
How is Givaudan actively working to help address these challenges within the alternative protein industry? Industry players can combat current challenges by focusing on efficiency. Key areas to address include supply chain resilience, resource consumption, scaling up production, and competitive pricing. We help alternative protein producers meet
high consumer expectations. This includes taste, texture, flavour, and nutrition. Here, masking and mouthfeel technologies and dairy notes have a strong role to play in making the consumer’s experience memorable.
Givaudan is known for its expertise in flavour and fragrance. How do you ensure that the plant-based products you develop not only meet nutritional requirements but also taste delicious?
When creating delicious and nutritious products, we have the experts, digital tools, and technologies to develop products tailored to consumer needs and preferences. Our dynamic technologies, global protein hub network, and deep industry and consumer knowledge help us to co-create solutions with our customers, to create food experiences consumers love. It’s crucial to start with the latest data that provides a good understanding of the consumer’s expectations and preferences. Givaudan has great expertise in sensory science and flavours and taste, so we can help develop the base for alternative dairy and create a great food experience.
The dairy alternatives market is rapidly evolving. How does Givaudan stay at the forefront of this industry, and what role do technological advancements play in your strategy? With the dairy alternatives market evolving so rapidly, we must be one step ahead, at the forefront. Technological advancements are a core part of this. The extensive consumer research we conduct means we have all the latest insights, putting consumers at the centre of all new product development. We are always innovating with partners
and start-ups, using digital technologies – including artificial intelligence (AI) – to accelerate innovation. As part of Givaudan’s 2025 digital strategy,
we have launched Customer Foresight. This industry-first, proprietary futurescaping platform has been created at our Digital Factory in Paris. It integrates Givaudan’s in- house expertise, big data, and AI, to foresee the future challenges for food producers, anticipate consumer expectations, and create outstanding food experiences. Could you elaborate on the impact of
20 Kennedy’s Confection December/January 2023/24
climate change on the plant-based product industry and how Givaudan is adapting to these challenges? At Givaudan, we recognise the urgent need to transform the food system to avoid severe environmental and human risks for all people, our planet, and our business. We believe a healthy food system is one that is regenerative and equitable and provides healthy, safe, and nutritious food for all. We go beyond great taste to create food experiences that do good and feel good, for body, mind – and planet. This is connected to Givaudan’s corporate purpose,
KennedysConfection.com
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