Being the first B2B event this year, were you pleased with how ProSweets/ISM went? ISM ended with around 15,000 trade visitors from 100 countries
and ProSweets Cologne with around
6,000
participants from over 60 countries. Given the general conditions, we are absolutely satisfied with this result. This is not least thanks to the exhibiting companies that took part in both fairs. Of course, we did not expect a trade fair of superlatives and new records, but the holding of ISM and ProSweets Cologne 2022 illustrates once again that trade fairs with a clear business focus are certainly feasible in times of pandemic and offer their respective industries the urgently needed stage for establishing and expanding international business.
Why is Koelnmesse such an important trade fair events organisation, and what makes it stand out from the rest? With our approximately 400,000 m² of indoor and outdoor exhibition space, we are located as a city fair in the middle of Europe and in the immediate vicinity of Cologne city centre. Thanks to our size and turnover figures, we are among the top ten in the world. Before the Corona pandemic, 55,000 exhibitors and around 3 million visitors regularly took part in Koelnmesse events. At the same time, the internationality of our trade fairs is one of the highest in the world: on average, more than 70% of the exhibitors and more than 40% of the visitors came from abroad. We stand for competence in the fields of “Food and Nutrition Technology” with world- leading trade fairs such as Anuga and ISM. For the many companies in our sectors, trade fairs are enormously important as it can be a method to quickly overcome the economic consequences of the pandemic.
8 Kennedy’s Confection March 2022
Have restrictions eased for Germany and which other events are you particularly looking forward to and why? Trade fairs are once again taking place successfully at many venues around the world. Processes are functioning almost as they did before the pandemic, while the numbers of exhibitors and visitors are also on the rise. The traditionally strong trade fair country of Germany has been active again for quite some time now and is ready for more trade fairs to welcome exhibitors and visitors from Germany and abroad. The German federal government has reconfirmed this in the past few days with the announcement that it will be further loosening the imposed restrictions. German policymakers are now extending the prospect of
further loosening the imposed restrictions. This confirms our stance of not hesitating and simply organising trade fairs again. We will continue to pursue this approach. The announced loosening of measures provides Koelnmesse and the entire trade fair industry with the welcome perspective we urgently need. This gives us along with our exhibitors and visitors the necessary planning security we need to make adequate preparations. In Cologne, we are looking forward to our next events:
h+h cologne (18-20 March 2022), Anuga FoodTec (26-29 April 2022) as well as trade fairs abroad and guest events in Cologne.
How is digitalisation shaping the future of the event space? Digitalisation is a megatrend that gives us an answer to the question of the trade fair of tomorrow. Few want purely digital trade fairs, but digital offerings as fixed components of new hybrid formats are very much desired. We are now
KennedysConfection.com
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