Meeting global trends
Wafer products are so popular because of the combination of the crispy wafer with a sweet cream. The fresh crunchy bite in the beginning, the fusion of textures and the delicious taste of the cream. So, what new trends are there in this field, and how is WALTER meeting them? “Lately we have noticed a huge interest in wafer products
combined with chocolate. Of course, there are many products with flat wafers inside of chocolate bars being enrobed with chocolate. But the new trend is the other way around: wafer outside and chocolate or cream inside. This is interesting for us since our MARS series are perfect for chocolate bars with moulded wafers outside as they bake the wafer shells in individual cavities instead of being punched out of a big hollow wafer sheet,” says Markus. In the last few years, the company has used its specialised knowledge of wafer baking and technology in this field to enter new markets for snack machines and moulded Monaka wafers. A traditional product in Japan, Korea and China, Monaka wafers are normally filled with a sweet paste but new fillings like cream, aerated chocolate and ice cream helped the product to become even more popular.
“The idea to design a MARS machine was a result of the increasing demand of Monaka products in the Asian markets. Therefore, we designed and built high speed MARS machines with capacities of up to 20,000 baked moulded wafers per hour,” explains Markus. The benefit of using the MARS machine is customers are able to develop their own unique product from the customisation it offers. “The shape of Monaka wafers can be very individual,” Markus affirms. “Flowers, panda bears, fish, nut shells or other highly decorated patterns are possible,” he laughs. Of course, this type of product might not be so popular in all regions, so how does WALTER deal with regional trends? “Yes, there are different products in different regions. We observe the markets and if we spot a certain product trend or need of equipment, we start to find a solution,” Markus says. The WALTER machine portfolio reflects this. Besides ice cream cone machines and Monaka wafers, the company also offer machines for folded cups which is popular in Russian markets or machines for wafer cups, which they say is very popular in the US. However even WALTER has seen a crossover lately, which
proves the fact consumers across the globe are looking for new experiences. “It is very interesting to see that some customers successfully introduce the products from other
16 Kennedy’s Confection March 2022
KennedysConfection.com
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