Retail Focus
“We are one of the few remaining family-owned and managed chocolate companies in the UK”
Specialising in niche chocolate production
Kennedy’s Confection Editor Kiran Grewal, sits down with Gemma Whitaker, Marketing Manager at Whitakers Chocolates to better understand how the company is navigating the retail sector
Give us some background on Whitakers Chocolates Whitakers Chocolates have been dedicated to chocolate for over 130 years. In 1889 John and Rebecca Whitaker established the principles of our chocolate manufacturing business, which through five generations have enabled Whitakers Chocolates to evolve into one of the UK’s leading chocolate manufacturers. Today we are one of the few remaining family-owned and managed chocolate companies in the UK, supplying chocolate & confectionery in branded & private label formats to catering, retail & gift markets, in the United Kingdom and around the world. Everything manufactured by Whitakers Chocolates is
produced in a 30,000 Sq. ft modern, purpose-built chocolate factory. Our main processes include chocolate enrobing, depositing, wafer thin layering, high speed foil wrapping, foil and band wrapping and flow wrapping. In addition, we print all our own foil blocked chocolate wrappers, so we’re the kings when it comes to personalisation.
What is Whitakers mission statement – how do you feel you are achieving this? Our mission statement is simple – ‘To create great tasting chocolates at affordable
prices for all to enjoy, every-day. To inspire and motivate our team, creating an environment of trust, loyalty and transparency’. We live by this statement & feel if we all work towards the
same goal and adopt the same culture, the rest will follow. This is certainly true of Whitakers.
42 Kennedy’s Confection March 2022
KennedysConfection.com
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