Consider organic
Also appealing to health-conscious consumers, organic colours should also now be a serious consideration. “Health
and sustainability concerns have become
increasingly important for consumers today and organic claims can offer an effective way to boost your confectionery
products’ appeal,” says Teresa Fischer, Technical Sales Manager at GNT Europa. Products can be described as organic if they comply with organic farming standards, advises Teresa. “While these standards do vary between countries, they generally demand practices that maintain ecological balance and restrict the use of certain pesticides and fertilisers. Furthermore, organic
SPECIALISTS IN CONFECTIONERY EXTRUSION LINES
WWW.EXTRUGROUP.COM
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