CATCHING THE EYE WITH CARTONBOARD
While all consumers will have their favourite brands, their choices today are increasingly being led by a desire for more environmentally-friendly options. Cartonboard has been heralded as offering a good solution for confectionery packaging. Winfried Muehling, General Manager at Pro Carton,
Christoph’s advice to confectionery producers to ensure that their packaging catches the eye of the consumer on retailers' shelves is to make good use of the space on the packaging to communicate with consumers. “It is important to use this space as well as possible,” he says. “When it comes to packaging material choices Loesch is able to offer solutions that work with a wide range of materials – both traditional and sustainable. We are also happy to offer advice regarding the material and the best economic solution for the product that needs to be wrapped.”
Flexible equipment
Massimo Monguzzi, R&D Manager at CAMA GROUP, believes the consumer trend for more personalised products also poses a challenge for packaging equipment manufacturers. “Packaging equipment providers really need to study and engineer customised solutions based on our customer’s needs,” he says. “Customers' requirements can often change from project to project and we need to be creative to overcome this challenge. “Confectionery producers will always choose equipment that is able to respond to their needs, so solutions need to offer the flexibility to manage different product formats and to shorten changeover times. Customers are demanding smarter machines that help operators and technicians in their everyday operations such as maintenance.” Other trends that Massimo has identified is the need for more sustainable packaging processes. “We are having to find ways
38 Kennedy’s Confection March 2022
explains further: “Cartonboard is made from renewable resources, and it is compostable and easily recyclable. Fibres from cartonboard packaging can be recycled more than 25 times with little to no loss of integrity, which has enabled the cartonboard industry to be seen as one that is continually evolving, is fully circular and continuously improving its carbon footprint.” But, how does cartonboard stand up when it comes to issues surrounding consumer health and safety? “Different barrier solutions are available to protect against the migration of unwanted substances from the cartons into the confectionery products,” says Winfried. The flexible and versatile nature of cartonboard enables its use in many different printing techniques to ensure it catches the consumer’s eye. “It is possible, for example, to include three-dimensional designs and embossing, which provides a unique feel and texture to the substrate,” continues Winfried. “Amongst some of the other print processes which can be used for cartonboard packaging, one emerging technology is digital printing, which allows for customised printing, particularly useful for seasonal and personal greetings.” Nestle’s Smarties Giant Hexatube, which won a European Carton Excellence Award, is made entirely from recyclable cartonboard together with an integrated lid. It boasts six sides – demonstrating the levels of cutting and creasing accuracy that can be attained with the material – and a lid with glued ears which allows the tabs to be opened and resealed.
KennedysConfection.com
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