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obviously attended this trade fair with some doubts. The expected decrease in visitor numbers compared to pre- pandemic times turned out to be true. However, the visitors who finally made their way to Cologne came with clear topics, ideas and project inquiries in their minds. As a result, the quality of the discussions was very high, which makes us optimistic for the follow-up business and the future in general. And our exhibit, the flexible CHS high-performance packaging machine for chocolate products in different folding types, was met with great interest,” he says.
New digital networking possibilities
Digital opportunities were not completely omitted though. With its hybrid concept and the new, digital platform, ISM & ProSweets @home, from the third day onwards ProSweets Cologne offered the exhibitors, visitors and media representatives numerous new possibilities of coming into contact with partners, potential customers and interesting companies. Every on-site exhibitor was simultaneously represented on the platform with a digital showroom. In addition to the personal discussions and the extensive on-site event and congress programme, beyond the physical trade fair ProSweets Cologne also offers new digital networking options and digitally streamed contents such as expert lectures and presentations. The second edition of the future congress “#CONNECT2030
- The Future Summit for Sweets and Snacks - in transition” is also available on-demand and provides interesting insights into the themes resource conservation, CO2 reduction and the effects of climate change on the availability of raw materials. The digital ISM & ProSweets Cologne thus not only ensures an extended reach, but also gives all trade fair participants the opportunity to network, establish new contacts and call up contents they missed in person up until 30 April 2022. The ProSweets app, which was implemented parallel to the trade fair, also integrates new networking functions for the digital exchange, during and after the trade fair. So, with the success of this year’s show now behind us, what are the plans for next year? Guido says: “We will continue to focus on topics that are of interest for the industry. So, we will further develop the ingredients part of ProSweets Cologne and focus on new packaging trends and as well the sustainable production of sweets and snacks. The next step will be the activation of the registration documents for the 2023 fair. And of course, it is our aim to get more exhibitors and visitors involved again.
The next ProSweets Cologne is scheduled to take place from Sunday, 29.01.2023 to Wednesday, 01.02.2023.
What events are coming up?
Food and Drink Expo 25-27 April NEC, Birmingham, UK
Anuga FoodTec 26-29 April Cologne, Germany
Sweets & Snacks Expo 24-26 May Chicago, US
KennedysConfection.com
www.w-u-d.com
www.w-u-d.com
ProPack Asia 15-18 June Bangkok, Thailand
Gulfood Manufacturing 8-10 November. Dubai World Trade Centre, UAE
Fi Europe & Hi Europe 6-8 December Paris, France
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