Retail Focus
“We are now moving in the right direction and the future is looking very bright”
pay more to ensure everyone in the supply chain benefits – that’s what we’ll do. We only work with trusted and credible suppliers, ones that share the same values, so together we can strengthen cocoa farmer practices and help build a better world for the people that matter. That’s why we work closely with the Fairtrade Foundation UK & wherever possible purchase Fairtrade cocoa.
How has sustainability impacted Whitakers? At Whitakers Chocolates we are passionate about the environment. As a business we continually assess our impact on the environment and strive to be as environmentally responsible as we can be. We aim to apply the principles of
sustainability environmental to impact our whilst
packaging at
to the same
minimise time
the not
compromising the essential functions it currently performs. Our sustainability goals are broken down into four areas:
1. Reduce, recycle and reuse 2. Sourcing responsibly 3. Compliance 4. Support local
We believe in doing the right thing and understand that even the smallest of steps can make a huge difference.
Why is luxury important in chocolate? Chocolate is synonymous with indulgence, a rich treat to e relished. Nothing else gives you that luxury feeling than sitting down (usually with a cuppa!) and enjoying a moment or two with your favourite chocolate. Without the luxury qualities, chocolate would lose its appeal and I don’t think anyone would want that.
KennedysConfection.com I think today, more emphasis is placed on the need for
luxury or a marked difference in the items we choose to eat, especially when thinking about chocolate, whether this is in the origin of raw materials, high quality ingredients used or the packaging itself.
What challenges are there in the retail sector at the moment? There is so much competition in the retail sector these days that to be successful you need to stand out from the rest. That means being bold, creating innovative products that the consumer will love but also can afford. With the cost of packaging and raw materials ever increasing together with a need to use sustainable materials, it’s a real challenge to achieve this.
What do you see for the future? Whilst we will continue to develop specific food service products (watch this space in 2023!) We will also be investing heavily in continuing to develop our ‘Whitakers’ branded retail range to the independent sector and increase online sales via our newly launched website (www. whitakers
chocolates.com). We’d love Whitakers to become a household name, so we are working hard towards achieving this ambitious but exciting goal! In 2021, we were busy bees developing a new range of
products ready to launch this year and therefore I am pleased to announce the successful launch of our luxury Vegan Truffles gift box, our Chocolate Squares (Dark Raspberry & Milk Smoky Salted Caramel) and three new Honeycomb Crisps gift boxes (milk mint, dark mint and milk salted caramel). As with the rest of our retail range, all our dark chocolate products are registered with the Vegan Society, are suitable for Vegetarians and are all gluten-free (excluding truffles), which is great news for Coeliacs!
Kennedy’s Confection March 2022 45
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