ISM/ProSweets Review
“The visitors who made their way to Cologne came with clear topics, ideas and project inquiries in their minds”
Steffen Hamelmaan
Leading the way in the events sector
Despite concerns of the pandemic, Koelnmesse proved that it was possible to have a productive, safe, in-person event with ISM and ProSweets boasting “quality conversations” and visits. Kiran Grewal reports.
F
or the around 200 exhibitors from 21 countries, ProSweets,
which was held under special
circumstances from 30 January to 2 February, proved to be a reliable industry get-together for the suppliers of the sweets and snacks industry. Around 6,000 trade visitors from around 60 countries came to Cologne over the four days of the trade fair. “ProSweets Cologne proved itself to be an important business event in spite of the difficult framework conditions. In conjunction with ISM, the international supplier fair provides an holistic overview of the sweets and snacks industry and sets important impulses in terms of raw materials and ingredients, packaging, packaging machines as well as machines and systems. We were aware that we wouldn’t match the number of visitors at the previous event, but the fact that ProSweets Cologne took place was of great significance for the industry and furthermore also underlines that trade fairs with a clear business focus can be conducted safely in pandemic times. At this point my thanks go to all of the exhibiting companies and partners, who actually made ProSweets Cologne 2022 possible,” explains Gerald Böse, President and Chief Executive Officer of Koelnmesse GmbH.
KennedysConfection.com
Speaking to Kennedy’s Confection, Koelnmesse Director, Guido Hentschke sheds some light on what it took to bring all of these elements together in time for the show: “The preparations for this year’s show were much more intense. Because of the pandemic, we had to plan the fair quite differently from the way we are used to. Wider aisles and other COVID-19 measures had to be implemented in order to create a safe show for all participants. Together with about 1,200 exhibiting companies at ISM and ProSweets Cologne, Koelnmesse has sent a clear signal to the market that trade fairs and personal contacts are important and feasible even in pandemic times. Koelnmesse, in close cooperation with all participants, has shown that it is important to physically bring supply and demand together, even or especially in pandemic times. 15,000 visitors at ISM from 96 countries and around 6,000 visitors at ProSweets Cologne from 60 countries have confirmed that we made the right decision here.” As at the autumn events, Koelnmesse’s safety and
hygiene concept proved itself and ensured the smooth running of the trade fair. Participants, both visitors and exhibitors, were asked to wear face masks at all times,
Kennedy’s Confection March 2022 19
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