community in the digital space PANTONE 17-3938 Very Peri illustrates the fusion of modern life and how colour trends in the digital world are being manifested in the physical world and vice versa. “Displaying a carefree confidence and a daring curiosity that animates our creative spirit, inquisitive and intriguing PANTONE 17-3938 Very Peri helps us to embrace this altered landscape of possibilities, opening us up to a new vision as we rewrite our lives. Rekindling gratitude for some of the qualities that blue represents complemented by a new perspective that resonates today, PANTONE 17-3938 Very Peri places the future ahead in a new light.” Take what you will from the Pantone Colour Institute
marketing blurb, but there can be no doubting that it certainly is a nice colour!
Conclusion
With the ongoing pandemic and growing plant-based trend, the demand for natural ingredients and transparency have accelerated over the last two years. Coupled with the constant changes of the artificial regulatory landscape and the evolving regulatory landscape for naturally sourced colours, the pressure to move towards natural colours has grown. With constant innovation a must in today’s fast- paced world, natural colours can be the differentiator that confectionery manufacturers need to really hit the sweet spot and take their candy to the next level while continuing to ‘catch the eye’ and appeal to consumers everywhere.
REIMAGINING HARD CANDY FLAVOURS
A recent Mintel report explores the opportunities that exist beyond hard candy’s limited flavour range. It says that few hard candies today have the personality of top-selling gummies and chewy candies. Instead, they often end up as being a last choice. Hard candy flavours remain relatively unimaginative, leaning toward traditional citrus, berry and other fruit flavours. However, some exploration of other flavour
notes has started to appear, for example milk is proving to be a popular flavour, especially in Asia. Honey flavours are also growing in popularity, with new product launches featuring honey doubling in the latest two-year period. In general, however, hard candy flavours tend to default to fruits, on their own or in combination. One flavour area that remains unexplored for hard candy is the use of alcoholic beverage flavours. While a number of alcoholic beverage flavours have appeared in other sugar confectionery sub-categories, few hard candy products have followed this path. Considering the desire to “adultify” sugar confectionery in
order to gain more adult followers, it may be worth hard candy producers exploring the use of alcoholic beverage flavours. In Poland, for example, Mintel says that 27% of adults are interested in adult flavours in candy, such as alcohol-flavoured sweets. Also, in the UK, 31% of adults currently believe there are not enough sweets aimed at adults.
www.kanegrade.com Tel: +44 (0) 1438 742242 Email:
info@kanegrade.com
NATURAL FOOD INGREDIENTS Kanegrade_Advert_185mm W x 120mm
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KennedysConfection.com Kennedy’s Confection March 2022 35 13/11/2019 11:10
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