“Technological leadership is our standard”


Markus Bartels of WALTER speaks to Kennedy’s Confection Editor Kiran Grewal, of the new product development being made at the company and even further advancements in digitalisation


1950s WALTER started to construct and build wafer cone machines which turned out to be a very successful market and the company decided to specialise in this field and put their primary focus into the development of speed and capacities of sugar cone machinery. For example, in 1988 the JUPITER 121 had a capacity of 7,240 wafers per hour and it was considered as the fastest wafer baking machine in the world. Today, WALTER’s JUPITER machines have a capacity up to 20,000 wafers per hour.


W 14 Kennedy’s Confection March 2022


ALTER’s history began in 1935 when its founder,


Hellmuth Walter, created the


company. He was a passionate inventor and developed the thermodynamic drive which was named after him. In the early


‘The WALTER philosophy of today originated in this long


history and the inventive talent of our founder. Technological leadership is our standard and as a family-owned business we attach great importance to distinctly flat hierarchies and a team-oriented, collaborative work atmosphere allow a high level of innovation and flexibility,” says Markus Bartels, General Manager for Sales and Marketing at WALTER. Wafer products are extremely popular in the global snacking market, and WALTER has seen how the pandemic has made treats and indulgence more important than ever and the snacks category can capitalise on this. As a result, continued diversification and premiumisation of products and flavours is anticipated. Meanwhile, Innova Market Insights says a staggering growth is observed on claims that


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