foods are typically not processed using irradiation, industrial nor synthetic solvents.” Mintel research shows that European shoppers strongly
believe that organic products are ‘cleaner’ and healthier and that organic claims can help brands deliver against demands for transparency and sustainability. It is little surprise, therefore, to find that, in 2020, Euromonitor also identified organic to be among the top three online product claims for confectionery. However, Euromonitor studies have also suggested there can be a perception that organic food looks ‘dull’ and ‘unappealing.’ While these attitudes are changing, attractive colours are essential to ensure that organic confectionery has strong shelf appeal. Research also shows that the hue and intensity of foods’ colouring can have a dramatic impact on expectations of their flavour – and often on the experience of the flavour, too. The organic trend looks set to have a significant impact on the confectionery industry, with shoppers increasingly seeking out natural, healthier, and more sustainable products. If you are seeking to address this trend, don’t forget that consumers really do buy with their eyes, so colour will remain a key selling point.
34 Kennedy’s Confection March 2022
Very peri
Did you know that every year the Pantone Colour Institute introduces a ‘Pantone Colour of the year’ which, according to Laurie Pressman, Vice President of the Pantone Colour Institute, ‘reflects what is taking place in our global culture, expressing what people are looking for that colour can hope to answer. As society continues to recognise colour as a critical form of communication, and a way to express and affect ideas and emotions and engage and connect, the complexity of this new red violet infused blue hue highlights the expansive possibilities that lay before us’. This Year’s Colour of the Year is PANTONE 17-3938 Very
Peri. Describing the thinking behind its choice, The Pantone Colour Institute says: “We are living in transformative times and PANTONE 17-3938 Very Peri is a symbol of the global zeitgeist of the moment and the transition we are going through. As we emerge from an intense period of isolation, our notions and standards are changing, and our physical and digital lives have merged in new ways. Digital design helps us to stretch the limits of reality, opening the door to a dynamic virtual world where we can explore and create new colour possibilities. With trends in gaming, the expanding popularity of the metaverse and rising artistic
KennedysConfection.com
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